Digital marketing is essential during tax season. We are in the midst of tax season. It's a busy time of year for many financial services providers, accountants and CPAs. At the same time, you may assume that it's a little late to promote your tax-related services. However, that doesn't mean it's time for a marketing hiatus. (more…)
Inbound marketing tactics for CPAs is the first of two posts this week focusing on the inbound marketing topic. Be sure to visit us again on Thursday to read our next post on the topic.
Inbound marketing tactics for CPAs should focus on the CPA's personal approach as a way to differentiate and prove expertise. A certified public accountant is no different in the financial world, especially with CPA's living for years with the idea that they resemble buttoned-down machines. Because many people already dread having their taxes done, many still look at a CPA with stigma rather than as a human being. While some are lucky to have individual CPA's they get to know as people, it's not that way with everyone. (more…)
While traditional marketing in the form of referrals and networking remains an effective way of increasing the number of prospects looking for financial services professionals, CPA firms, and accountants are missing out on a source of lead generation. (more…)
Photo credit: LendingMemo
It's Tax Season!
January is the kick-off to tax season for CPAs and other tax professionals in the United States. Make the most of tax season 2014 by jumping on every opportunity to land new business.
Here are a few ways to make the most of marketing opportunities you may not have thought of. (more…)
