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Ep 118: Data Empowers Decision Making In Business

Ep 118: Data Empowers Decision Making In Business

Ep 118: Data Empowers Decision Making In Business

by Brad Friedman

Data Empowers Decision Making In Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad and JJ Reynolds as they chat about the importance of business owners gathering data so they can make informed decisions about growing their business.

JJ Reynolds is a seasoned digital marketing professional who has helped numerous companies optimize their marketing data and make data-driven decisions to improve their marketing results. With over a decade of experience in digital marketing and managing large ad budgets, JJ has honed his skills in using tools like Google Analytics, Looker Studio, and Google Tag Manager to eliminate guesswork and capitalize on small improvements in online marketing strategies.

JJ is also passionate about educating agencies and consultants on structured data usage. He believes that what most digital businesses need is someone to provide reliable, consistent data to take action and make informed decisions.

In this Episode:

  • JJ talks about the need to gather data, and then use the data to make decisions.
  • JJ how he's built a measurement department for your business.
  • JJ tells us, as business owners, what data we need to be concerned about, and why.
  • JJ talks about gathering data and then breaking it down to something meaningful and easy to understand.
  • JJ also talks about what really is a conversion.

Quotes from this Episode:
“First thing is, yeah. Ask better questions that you can take an action on.” – JJ Reynolds
“Try and look at how many people saw the thing, engage with the thing and how many people did the thing.” – JJ Reynolds
“And then you're trying to overlap those and say, where's the intention and the outcome overlapped.” – JJ Reynolds
“The worst thing that can happen is to have outcomes that weren't intended and have no idea how it happened.” – JJ Reynolds
“I'm like Ryan Reynolds ugly best friend.” – JJ Reynolds

Resources:

JJ Reynolds:
LinkedIn: JJ Reynolds
LinkedIn: Vision Labs
YouTube: Vision Labs
Website: Vision Labs

Lomi: Lomi Composter Use “digitalslice” at checkout to save $50. And let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 083: The Paid Media Playbook: Strategies From An Expert In The Trenches

Ep 083: The Paid Media Playbook: Strategies From An Expert In The Trenches

Ep 083: The Paid Media Playbook: Strategies From An Expert In The Trenches

by Brad Friedman

The Paid Media Playbook: Strategies From An Expert In The Trenches

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Mary Ann Pruitt as they chat about negotiating, purchasing, and monitoring your company's paid media spend.

Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things
media strategy, she founded Mosaic as a way to provide niche expert experience to agencies and marketing departments across the country.

In this Episode:

  • Mary Ann talks about starting her marketing career in graphic design before discovering her love of economics, numbers and data.
  • Mary Ann talks about the importance of determining who your audience is and then, how best to reach them.
  • Mary Ann talks about how older audiences jump on social media like nothing else during the pandemic.
  • Mary Ann talks about the importance of testing your ad campaigns and being patient.
  • Mary Ann also talks about the need to find a partner that is a direct seat on a DSP for your programmatic advertising.

Quotes from this Episode: 13:33
“Data tells us a story if we're willing to read that story.” – Mary Ann Pruitt
“Anytime you are trying to reach your audience and you are paying to reach your audience, that is media buying. But the first thing that you have to start with is who is my audience?” – Mary Ann Pruitt
“For the first time in American history, we have five generations with spending power and spending capabilities. That means that we need to target our audiences. And we have more capabilities to be able to target audiences ever before. But we're definitely leaving money on the table when we're not targeting correctly.” – Mary Ann Pruitt
“It's like making a turkey that you just put in the oven for an hour and then you decide to eat and pull it out of the oven.” – Mary Ann Pruitt
“Remember, niches make riches.” – Mary Ann Pruitt

Resources:

Mary Ann Pruitt:
LinkedIn: Mary Ann Pruitt
Facebook: Mosaic Media
Twitter: Mosaic Media
Website: Mosaic Media

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing

Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing

Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing

by Brad Friedman

How Technology And Data Science Are Fundamentally Changing Digital Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Aaron Burnett as they chat about the workings of a performance-based marketing agency. Making data-driven decisions. Being a values-led company. And much more.

Aaron is the Founder and CEO of Wheelhouse Digital Marketing Group a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State.

In this Episode:

  • Aaron talks about the workings of a performance-based marketing agency.
  • Aaron talks about the need to be making data-driven decisions when it comes to your content strategy.
  • Aaron talks about Getting your website to rank higher with a variety of different tactics.
  • Aaron talks about the importance of having historical data to rely on when making marketing decisions.
  • Aaron also talks about being a values led company and how he created that culture within the company.

Quotes from this Episode:
“It's also true that that anybody who's focused on some form of performance marketing needs historical data.” – Aaron Burnett
“Maybe we'll introduce LinkedIn in the, the, some of those mid-funnel touchpoints if we're, catering to a B2B audience.” – Aaron Burnett
“Restructure content in the right way, answer the right questions in the right way, that serves user intent, and you will move to the top of search results if you have the right authority.” – Aaron Burnett
“I think if you're doing the right thing and you're doing it in the right way at work, that there should be an element of, of joy and everything that we do at work.” – Aaron Burnett

Resources:

Aaron Burnett:
LinkedIn: Aaron Burnett
Twitter: Wheelhouse
Facebook: Wheelhouse
Website: Wheelhouse

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 068: Be A Nerd And Gather Your Business Data To Make Smart Decisions

Ep 068: Be A Nerd And Gather Your Business Data To Make Smart Decisions

Ep 068: Be A Nerd And Gather Your Business Data To Make Smart Decisions

by Brad Friedman

Be A Nerd And Gather Your Business Data To Make Smart Decisions

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Brian Walker talk about making data-driven decisions. Not every business needs to be present on every social media platform or run every different type of ad. Business owners need to gather and analyze their data to make smart moves.

Brian leads the operations and strategy for a team of SEM, SEO and CRO experts providing digital tactics for SaaS and B2B clients. He comes from a background in using data, digital, and general nerdiness to help businesses get more from their marketing dollars.

In this Episode:

  • Brian talks about digital marketing and the importance of data.
  • Brian talked about digging in and looking at whatever data is available to try to determine how best to reach your prospects and customers.
  • Brian talked about building that map of the best customers.
  • Brian talked about preparing for the roll out of GA4 possibly next year.
  • Brian also talked about the need for business owners to test and diversify.

Quotes from this Episode:
“We can't undo what Apple does or something like that, but there are always other ways to look at things.” – Brian Walker
“For us, it's diving in first and saying, what can we glean with your analytics, with your, your CRM data, whatever it may be to try and determine the touch points that mattered most?” – Brian Walker
“There are always opportunities where we'll say yes, if the budget's healthy, let's see what's on paid search.” – Brian Walker
“ “We are a big team of a couple of dozen nerds, all of whom would rather see some raw data sets all day long, than anything else.” – Brian Walker
“Hopefully we made one new nerd out of someone out there. If we've done that then I've done my job.” -Brian Walker

Resources:

Brian Walker:

LinkedIn: Brian Walker
LinkedIn: StatWax
Facebook: StatWax
Instagram: StatWax
Website: StatWax Website

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
Brad Friedman on Digital Marketing,” by Brad Friedman
The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

How To Ensure Data Quality For Your Inbound Marketing Campaigns

How To Ensure Data Quality For Your Inbound Marketing Campaigns

Inbound marketing is still a mystery to many. Marketing strategies for both B2B and B2C companies have changed dramatically over the past decade. Marketers are increasingly understanding the benefits of inbound strategies, like search engine optimization, content marketing and leveraging social media over traditional outbound strategies, like direct mail, telemarketing and print ads. Marketing hasn’t changed because marketers woke up one morning and thought, “let’s try doing things in a different way.” (more…)

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