by Brad Friedman | Inbound Marketing
Inbound marketing is by far the best way to promote your medical practice online. In a technology world where more patients are scouring the Internet seeking information about doctors, hospitals, and medical treatments, staying on trend in your digital marketing is critical. Embracing inbound naturally positions your practice in front of this audience to increase exposure and help you grow. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing, Social Media
Email marketing is a marketing tool that still delivers incredible results to those who fully implement its techniques and ways. With so much emphasis on social media and other content marketing platforms, it’s easy to forget about a battle-tested, marketer-approved strategy that consistently yields favorable returns: email. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing is a tactic you should employ to boost revenue for Father's Day. Aside from Christmas, Mother's and Father's day are two of the biggest gift giving holidays of the year. Consumers are in the mood to spend on their loved ones and are very responsive to effective inbound marketing campaigns. They will be using search engines to find gift ideas and will also be highly attuned to social media marketing. Best of all, they will be aggressive at pursuing content and will be delighted to see any innovative inbound marketing campaigns. Here are a few extremely effective ideas. (more…)
by Brad Friedman | Social Media
Social media marketing is a must for any business wanting to be in business 5 years from now. A bold statement?
I think not. There are advantages and disadvantages attached to the rise of social media. Given that you can find out everything your friends are doing by going on the internet, you may not see the need to actually interact with them socially. But if you treat social media as just one more way to keep in touch with friends rather than a replacement for social intercourse, it becomes very advantageous. (more…)
by Brad Friedman | Social Media
Social media is a modern-day reality. It's how huge swaths of the population keep in touch with each other, it's how we share news in our lives, and for many people it's a window to the wider world. For companies looking to get their name and products in front of huge audiences, social media marketing is the answer. All it takes is the viral success of one campaign, and that company's visibility will skyrocket. Even without viral success, social media is the new word-of-mouth marketing. (more…)