5 Big Reasons To Have A Solid Social Media Marketing Strategy
In today's very digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence. Social media provides businesses with immediate connection to their competition and customers and it also serves as a flexible platform to grow a great brand identity. And while most business owners realize these valuable benefits of social media, they still often make the mistake of not prioritizing social media in their overall marketing strategy. If you're on the fence about dedicating your business marketing resources to social media, here are 5 big reasons to have a solid social media marketing strategy in place, instead of just winging it: (more…)
The future of your business could hinge on your social media marketing to millennials. The 83.1 millennials, who were born between 1982 and 2000, are now a bigger marketing target than the 75.4 million baby boomers, according to the US Census Bureau. These younger consumers represent over $200 billion in buying power per year, according to Barkley Advertising. They are the first generation to enjoy, engage and share digital advertising. If you want to develop a strategy for social media marketing to millennials, here are some tips from a study conducted by Yahoo, Tumblr, Razorfish and Digitas. 
