Turning Your Thoughts Into Revenue Generating Words

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this episode of The Digital Slice Podcast, Brad Friedman and Matt Banker, Founder and Lead Strategist at Benchmark Growth Marketing, dive deep into the concept of translating thoughts into words that generate revenue for accounting firms.

Matt is the founder and lead strategist at Benchmark Growth Marketing, a marketing agency specifically for B2B accounting firms. Matt started designing and building websites at a small agency, and he grew frustrated that there wasn’t a better way to create content for
a website. It didn’t make sense to ask the client to decide what the site should say. After all, they weren’t marketing experts. Super smart people often have the most trouble translating their thoughts into words that the rest of us can understand. This tendency carries through to business owners and how they try to market their companies.

Matt brings a ‘words first’ approach to marketing because his superpower is the ability to help business owners communicate more clearly. He works with executive teams and marketing teams to build alignment and buy-in so everyone is rowing in the same direction.

These days Matt focuses his efforts on serving a narrow niche: accounting firms. With a background in fine arts, he is the Yin to a number-cruncher’s Yang. He helps them build marketing engines that work to grow their firms.

In this Episode:

• Matt talks about how his degree in Fine Arts (Installation Sculpture) transfer over to a career in marketing for accountants.
• Matt thinks marketing and fine arts is like the same skillset, just moving in different directions.
• Matt shares his insight into the benefits of niching down and marketing to a very narrow and defined niche.
• Matt discusses the hard work necessary to drive qualified leads to your website and business.
• Matt also discusses his thoughts on the need to have a marketing budget.

Quotes from this Episode:
“It seems like a lot of times you're trying to take like normal, banal things and kind of obscure it and make it more interesting.” – Matt Banker
“If you're a generalist firm, the thing is, you really need to focus on your local market.” – Matt Banker
“Don't send good traffic to a bad website.” – Matt Banker
“I think one of the big mistakes a lot of small businesses make is that they haven't actually built a marketing budget or a way to fund marketing in an ongoing way.” – Matt Banker
“Marketing isn't a light switch that you just flip on and off when you need the leads.” – Matt Banker
“I like to think marketing is it's like a hypothesis. Right? Like you're testing a theory.” – Matt Banker
“You have to be aware that when people are in the most pain, that's when they're most ready to spend money to hire you.” – Matt Banker

Resources:

Matt Banker
LinkedIn: Benchmark Growth Marketing
LinkedIn: Matt Banker
X: Matt Banker
Website: Benchmark Growth Marketing

Books we Discussed
Building A Story Brand
They Ask, You Answer

Lomi: Lomi Use “digitalslice” at checkout to save $50 and let Lomi solve your daily food waste problem, making your family a team of planet saving super heroes.

And, here's the link to my calendar for the slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

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Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

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