The Paid Media Playbook: Strategies From An Expert In The Trenches

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing

Ep 082: How Technology And Data Science Are Fundamentally Changing Digital Marketing

by Brad Friedman

How Technology And Data Science Are Fundamentally Changing Digital Marketing

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Aaron Burnett as they chat about the workings of a performance-based marketing agency. Making data-driven decisions. Being a values-led company. And much more.

Aaron is the Founder and CEO of Wheelhouse Digital Marketing Group a fast-growing digital marketing agency recognized by INC. Magazine as one of the best places to work in the United States and by both Seattle Magazine and the Puget Sound Business Journal as one of the best workplaces in Washington State.

In this Episode:

Aaron talks about the workings of a performance-based marketing agency.
Aaron talks about the need to be making data-driven decisions when it comes to your content strategy.
Aaron talks about Getting your website to rank higher with a variety of different tactics.
Aaron talks about the importance of having historical data to rely on when making marketing decisions.
Aaron also talks about being a values led company and how he created that culture within the company.

Quotes from this Episode:
“It's also true that that anybody who's focused on some form of performance marketing needs historical data.” – Aaron Burnett
“Maybe we'll introduce LinkedIn in the, the, some of those mid-funnel touchpoints if we're, catering to a B2B audience.” – Aaron Burnett
“Restructure content in the right way, answer the right questions in the right way, that serves user intent, and you will move to the top of search results if you have the right authority.” – Aaron Burnett
“I think if you're doing the right thing and you're doing it in the right way at work, that there should be an element of, of joy and everything that we do at work.” – Aaron Burnett

Resources:

Aaron Burnett:
LinkedIn: Aaron Burnett
Twitter: Wheelhouse
Facebook: Wheelhouse
Website: Wheelhouse

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 081: We Rely On Demographics and Psychographics. But, Valuegraphics?

Ep 081: We Rely On Demographics and Psychographics. But, Valuegraphics?

by Brad Friedman

We Rely On Demographics and Psychographics. But, Valuegraphics?

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and David Allison as they chat about Valuegraphics, David's project to map and measure the core human values of everyone on Earth.

David Allison is a consumer behavior expert, an advisor to global brands, and a leading advocate for discarding demographic stereotypes. He founded the Valuegraphics Database to help organizations create exponentially better customer engagement and point the way to a less divided world.

His work makes it possible, for the first time in history, to identify the shared values of any group of people. He shows organizations as wide-ranging as the United Nations, Wall Street hedge funds, and global consumer brands how to harness the enormous passion and power those shared human values will unleash.

In this Episode:

David talks about his project to map and measure the core human values of everyone on Earth.
David talks about the challenge of brands solely relying on demographics when trying to impact their audience.
David talks about the fact that all the data brands collect come from exactly the same place.
David talks about the prefrontal cortex in your brain being the CEO of your life.
David also talks about the fact that values are driving everything on earth.

Quotes from this Episode:
“So, you know, it's time for demographics and psychographics to move over, make room on the bench, cuz now there's Valuegraphics.” – David Allison
“Millennials like avocado toast. Boomers suck at technology. Women are irrational. Men are, you know, and so on, and so on, and so on.” – David Allison
“You gotta put a fence around 'em because the fact of the matter is that not all products are meant for all demographics.” – David Allison
“We wake up in the morning, the first thing we do, every decision we make all day long as human beings is driven by our values.” – David Allison
“You know, COVID made us sit at home and think about what's important. And now we're reacting to the world in a more obvious way than we ever have before based on our values.” – David Allison
“So there's only 56 values. There's the first thing we found. There's only 56 things that are important enough to enough people that it, that they drive how we live our lives.” – David Allison

Resources:

David Allison:
LinkedIn: David Allison
LinkedIn: The Valuegraphics Research Company
Website: The Valuegraphics Research Company

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 080: Using The Power Of Story To Connect With Your Audience

Ep 080: Using The Power Of Story To Connect With Your Audience

by Brad Friedman

Using The Power Of Story To Connect With Your Audience

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Brad Friedman and Park Howell chat about the power of story to help leaders do a better job of connecting as quickly as possible with their audiences.

Business storytelling is growing in popularity because leaders know it works. But it’s not working for everyone because they don’t know the narrative frameworks to follow. They try the multi-step process of The Hero’s Journey or the Pixar Way, but that’s where they get lost.

That’s why Park starts all of his executive mentees off with the ABT (And, But, Therefore) agile narrative framework where all influential and persuasive storytelling starts. Then, he graduates his clients up to the Five Primal Elements of a Short Story for Big Impact followed by his 10-step Story Cycle System™. One client deemed Park “The World’s Most Industrious Storyteller” because of his proven system that has grown brands by as much as 600 percent.

Park is a 35+ year veteran of the brand marketing game, ran his own agency, Park&Co, for 20 years, and began teaching leadership storytelling 15 years ago. He hosts the popular Business of Story podcast, which Feedspot named the #1 business storytelling podcast for 2022. The seven-year-old show is ranked among the top 10% of downloaded podcasts in the world.

A story is only as good as the villain is evil. That’s why Park helps his customers overcome boring messages by entertaining-to-educate, and that’s how he helps leaders excel through the stories they tell.

In this Episode:

Park talks about the power of storytelling for executive.
Park talks about why storytelling is more important now than ever.
Park talks about his “And, But, Therefore, Framework” and how you can use it to get someone's attention.
Park talks about the need to boil down your story, so you can tell it in less than 60 seconds .
Park also talks about diggin deep to find those moments in our lives that will make all the difference in our storytelling.

Quotes from this Episode:
“The first thing is to flip it from you to your audience. What's in it for them?” – Park Howell
“Very few communicators take the time to truly understand their audience. What is it they want in relation to what you have to offer, and why is that important to them?” – Park Howell
“They don't actually care about you. They don't care about your company. They don't care about your product or service. They care about what you make happen in their life.” – Park Howell
“Oh gosh. You can use the ABT anywhere and everywhere when you have to get someone's attention.” – Park Howell
“Find out those little moments in time that will make all the difference for them. And then you use that to start crafting the story.” – Park Howell
“I want you to now move from the general world into the specific world because the power of storytelling rests in the specifics.” - Park Howell
“As you are becoming a more confident and compelling storyteller, remember that the most potent story you'll ever tell is the story you tell yourself. So make sure that it's an epic one” - Park Howell

Resources:

Park Howell:
LinkedIn: Park Howell
Facebook: Business of Story
Twitter: Park Howell
Instagram: Park Howell
Website: Business of Story
And, here's the special discount link! Save 30% on The ABTs Of Agile Communication course right here

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 079: Craft Your Brand Identity Into Compelling Stories

Ep 079: Craft Your Brand Identity Into Compelling Stories

by Brad Friedman

Craft Your Brand Identity Into Compelling Stories

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Jessica Embree, an international bestseller, StoryBrand Guide, and marketing specialist. She specializes in helping businesses grow all over North America with clear and impactful marketing campaigns. Brad and Jessica discuss various ways business owners can grow with the tips she shares about crafting your brand identity into compelling stories that help your business grow.

In this Episode:

Jessica talks about creating messaging that resonates with your core customer.
Jessica talks about the importance of website messaging.
Jessica talks about the imortance of you ads having a strong call-to-action.
Jessica talks about making sure you website keywords match up with your ads.
Jessica also talks about having a three-step plan on your website to help you convert faster.

Quotes from this Episode:
“There's no sense of doing Google Ads if the store front's not ready.” – Jessica Embree
“There's no sense of doing all those blog posts again if the messaging doesn't connect with the blog post.” – Jessica Embree
“If you have to burn calories, you're gonna lose people. So just get right to the point of what this button is going to make them do.” – Jessica Embree
“So when it comes time to do your messaging for images showcase what success could look like in images.” – Jessica Embree
“If your storefront is not ready, your homepage, your website is not ready for people to call you or book a demo, then your marketing might fall flat.” – Jessica Embree

Resources:

Jessica Embree:
LinkedIn: Jessica Embree
LinkedIn: Tulip Media Group
Facebook: Tulip Media Group
Twitter: Tulip Media Group
Instagram: Tulip Media Group
YouTube: Tulip Media Group
Website: Tulip Media Group
Book: Double Sales/Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works!

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia