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Ep 034: Millionaire Marketing On A Shoestring Budget

Ep 034: Millionaire Marketing On A Shoestring Budget

by | The Digital Slice

Ep 034: Millionaire Marketing On A Shoestring Budget

by Brad Friedman

Millionaire Marketing On A Shoestring Budget

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In today's world, business owners understand how important marketing is to the success of their business. Unfortunately, in many cases, marketing gets pushed to the side because of the expense.

Debra Jason is an author, speaker, copywriter, mentor and marketing consultant. She wrote the best-selling book, “Millionaire Marketing on a Shoestring Budget.” And, that's exactly what we're talking about in this podcast.

In this Episode:

  • Know the difference between Marketing and Sales
  • Learn where to start your marketing strategy
  • What are some of the best, inexpensive marketing tactics?
  • What do you need to know about Networking?

Quotes from this Episode:
“Marketing is about building and nurturing relationships. It's about connecting to people.” – Debra Jason
“KLT Factor: People do business with companies they know, like, and trust.” – Debra Jason
“Marketing is like you're going in there not with a pitch - you're going in there adding VALUE.” – Debra Jason
“Mostly, people want to talk to everybody, but talking to everybody is like talking to no one. Learn how to focus yourself on 1 or 2 communities within your target market.” – Debra Jason
“Don't just join an organization. Get involved. You may join a committee, or serve on the board of directors - because that is where you build relationships and build the KLT factor.” – Debra Jason
“Guesting on a podcast is not just ‘guesting' there and speaking a lot. It's about giving VALUE to the listeners of the podcast.” – Debra Jason

Resources:

Debra Jason
Facebook: Debra Jason
Twitter: @debrajason
Instagram: @debrajason
LinkedIn: @DebraJason
Website: The Write Direction

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 033: Let’s Talk About Content Creation From The Graphic Design & Multi-Media Perspective

Ep 033: Let’s Talk About Content Creation From The Graphic Design & Multi-Media Perspective

by | The Digital Slice

Ep 033: Let's Talk About Content Creation From The Graphic Design & Multi-Media Perspective

by Brad Friedman

Ep: 033 Let's Talk About Content Creation From The Graphic Design & Multi-Media Perspective

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

We all know content is king! It has to be of the highest quality and it has to be distributed on channels where your target audience hangs out.
Eddie Garrison is the founder of Clover Media Consulting and Digital Media Creator Academy. Eddie is an expert in graphic design and talks with Brad about the best way to create your content so it’s actually consumed by the people you are targeting.

In this Episode:

  • Learn how images work in social media content
  • Learn how text and images work together in social media content
  • Learn more about enhancing social media accounts
  • Tips on how to make your social media content stand out
  • Eddie also talks about diving into digital marketing world
  • Hear the discussion about how social media work for SMEs

Quotes from this episode:

“If the content does either one of these: educates, evokes emotion, entertains, or is emotional - you can have organic engagement.” – Eddie Garrison
“People process visuals/images faster than they can read a paragraph of text. So, if your visual content is not appealing, you wouldn't get their attention.” – Eddie Garrison
“Videos are the most diverse piece of content that you can create. It's like this, you have a podcast and you transcribe it, now you have a blogpost. You can also make a meme from whatever you're talking about in the video. From the meme, you can turn it into infographics, then turn into a slideshow.” – Eddie Garrison
“You have to know where your relevant audience is online. Now, if your target is more on Facebook users, then market and make more content on Facebook.” – Eddie Garrison
“Use some apps to your advantage for adding filters and editing images, because if your images are visually stimulating, customers will more likely go to your store rather than to your competitor.” – Eddie Garrison
“Twitter is such an under-utilized platform - but I tell you it'll be huge in 5 years so make use of it for your business!” – Eddie Garrison
“Pay attention to your audience - posting time also matters in your social media engagement.” – Eddie Garrison
“You also want to check your analytics or social media insights to know how you're doing with your posts and contents.” – Eddie Garrison

Resources:

Eddie Garrison
Facebook: Eddie Garrison
Twitter: @EddieGarrison
YouTube: Eddie Garrison YouTube
LinkedIn: @EddieGarrison
Website: Clover Media Consulting
Academy: Digital Marketing Creator Academy

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 032: Grow Your Business With Chatbots And Facebook Ads

Ep 032: Grow Your Business With Chatbots And Facebook Ads

by | The Digital Slice

Ep 032: Grow Your Business With Chatbots And Facebook Ads

by Brad Friedman

Grow Your Business With Chatbots And Facebook Ads

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

In this fascinating world of automation and artificial intelligence, would it be beneficial for your business to make use of chatbots? Could you actually trust a chatbot to do the work for you and how will your potential customers react to the bot?

There are countless marketing tools out there, but if you want to grow your business effectively and efficiently, messenger marketing chatbots are a powerful tool. You do not have all day to talk to each of your prospects. Especially if they aren’t qualified prospects. You also don’t have time to answer the same questions over and over again.

At its core, chatbots are a great way to communicate with your audience via automation and enable you to respond promptly and conveniently. However, there is more to a chatbot than conversation. And in this episode of The digital Slice Podcast, you will discover many ways your business can grow via messenger marketing chatbots integrated with Facebook ads.

Amanda Robinson is The Digital Gal. She is a Facebook ad and Facebook Messenger Marketing Chatbot guru. She is often on stage speaking about Analytics, Livestreaming, and Messenger Marketing Chatbots. Currently, she is one of the 4 social media marketing experts who has teamed up to create the 360 Marketing Squad with the mission of making digital knowledge at the expert level very affordable and accessible to entrepreneurs and business owners.

In this Episode:

  • Amanda’s rebranding as The Digital Gal - the tech nerd, analytics addict, Facebook ads expert and more
  • Living the digital nomad lifestyle and its challenges and perks
  • The 360 Marketing Squad and how its making expert level digital knowledge more accessible
  • How a chatbot is really built for human to human interaction
  • How to use chatbots as a mainstream messenger marketing tool
  • How messenger marketing chatbots can be used to create a more active subscriber list compared to email marketing
  • How to segment your subscribers using messenger marketing chatbots
  • How messenger marketing is a healthier form of inbound marketing
  • The 24 hours + 1 rule on sending promotional messages via chatbots
  • Numerous ways to get people engaged then subscribed to your chatbot
  • How to apply the use of chatbots to a marketing funnel effectively and efficiently
  • How Facebook is setting the ground rules for using messenger marketing to prevent it from becoming a spam bot tool
  • Recommended chatbot tools for measuring ROI, analytics, etc.
  • What it takes to learn chatbot messenger marketing and the best time to learn it
  • How to start out with your very own messenger marketing chatbot
  • How to get people to opt in to your chatbot
  • How to integrate Facebook ads to get people to opt in to your messenger marketing chatbot

Quotes From this Episode:
“Chatbot is an automated series of messages that are built by a human to interact with another human.” - Amanda Robinson
“Messenger marketing chatbots are not email marketing.” - Amanda Robinson
“You can have a chatbot set up on a Facebook post so when people comment using a certain trigger word, that will launch the bot.” - Amanda Robinson
“Majority of the messaging I’m using is pretty much more for housekeeping and administrative tools. So, I’m using it to collect somebody’s mailing address…” - Amanda Robinson
“It’s all streamlined into one, so I don’t need separate software and I don’t need to send them out to different landing pages or different areas of the web to then redirect them all back into one place. It’s all kind of happening right within one area.” - Amanda Robinson
“When it comes to funnels, when you’re looking at your cold audiences versus warm audiences and pre-marketing, you can really integrate a messenger marketing chatbot into pretty much any stage of your funnel.” - Amanda Robinson
“It’s a matter of doing your research as a marketer, providing value - being a smart marketer.” - Amanda Robinson
“Facebook is trying to put systems in place; chatbot providers are trying to refine their systems to help everybody come out as winners in the end.” - Amanda Robinson
“This isn’t to replace conversations with people. It’s just to add on another channel where people can self-serve that information in a more efficient fashion.” - Amanda Robinson
“Not everybody wants to be caught in automation. Some people really just want to talk to a person and feel like they’re being heard.” - Amanda Robinson
“If you’re building Facebook messenger marketing chatbots and you are not using Facebook ads as well, that’s gonna be a big miss” - Amanda Robinson

Resources:

Amanda Robinson
Twitter: @thedigitalgal
Instagram: @thedigitalgal
Facebook: @thedigitalgal
Facebook Ads Training: Facebook Ads 4-wk Group
Facebook Group: 360 Marketing Squad
LinkedIn: @thedigitalgal
Website: thedigitalgal.com

Manychat: manychat.com

Chatfuel: chatfuel.com

MobileMonkey: mobilemonkey.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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