I have a confession to make. I am one of those small business owners who spend more time working IN the business than ON the business. I've been in business for 9 years and think this has pretty much always been the case. This is okay when we're really busy with client work and emails are coming in daily from prospects. But that isn't always the case, and when things are slow, it's too late to be working ON the business because results don't happen overnight. (more…)
Managing your social media accounts seems easy task until you realize that as easy as it appears to be, it still takes time. And, when running a small business, or any size business for that matter, time is money.
Bree Palmer is a Social Media Maven who is passionate about brand awareness and community building. Bree is an Instagram star and a brand ambassador for a clothing company. She is a dedicated social media manager for small businesses. Bree is an interior decorator by training but found her love for social media and community building and turned it into a business.
In this Episode:
Quotes from this Episode:
“Up until recently, I just kept doing what I wanted to do with the socials and learned on my own page about what to do and what not to do; tried different things, built a pretty good community on Instagram and then people started finding me through my own personal stuff and here we are.” - Bree Palmer
“My focus when I do it for other people is brand awareness and community building.” - Bree Palmer
“I like the whole digital community building side of things, so that’s like actually getting in the comments and commenting on posts and building those relationships up right.” -Bree Palmer
“A lot of it is about creating consistent content and content that’s all branded in the same way.” - Bree Palmer
“From a social media aspect, it’s just putting that out there. It’s also about making sure the content that goes out really fits your brand and your message and what you’re trying to promote” - Bree Palmer
“Realtors really do have like probably the bread and butter of the social media world.” - Bree Palmer
“Your time is worth money too. So, you’ll have to just figure out if the amount of money you’re gonna spend trying to figure out these platforms and figure out your strategy and figure out all the other things is worth it. Or if you can just hire out and get someone to help and just make sure you’re consistent.” - Bree Palmer
“You have to build those relationships first. They’re not just gonna come to you.” - Bree Palmer
Resources:
Bree Palmer
Twitter: @BreePalm
Instagram: @bree.palmer
Facebook: Breeing Social
LinkedIn: Bree Palmer
Website: Breeing Social
Linktree: Bree's Linktree
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Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
To grow your business, you have to build a community of engaged supporters. People who will Like, Share and Comment on your content. People who will leave 5-Star Reviews. Facebook Groups could be the best place to do that right now.
Rob Balasabas is the Social Media & Community Manager at Thinkific, a platform where you can host and market your online courses. Rob manages Thinkific’s daily message curation on social media. Rob engages with Thinkific’s private Facebook online community which comprises more than 14,000 course creators online. In this Episode, Brad and Rob talks about developing and managing you online communities. Rob is also into livestream video creation, social media marketing, and video and content strategy. He mostly speaks about these same topics on webinars, podcasts, and live streams. When he is offline, he enjoys a good taco and lots of coffee.
In this Episode:
Quotes from this Episode:
“The nice thing is that everyone helps each other. There’s no egos or anything like that. So it’s a great community.” - Rob Balasabas
“It just grows organically at this point. People are discovering us – it’s on our website, it’s on our on-boarding email.” - Rob Balasabas
“Online community, I’m thinking Facebook. Facebook is the king – Facebook groups.” - Rob Balasabas
“It’s really important to understand what they are looking to get out of your community so that you can then create content and engage with them in a way that brings value for them to be part of that community.” - Rob Balasabas
“We give space for people to share their wins so that we can celebrate that as a community.” - Rob Balasabas
“The more niche you are, then the more successful you are when it comes to groups.” - Rob Balasabas
“I think live videos are really good for community because it just gives access to the people behind the scenes.” - Rob Balasabas
“Getting the conversations started, that’s the really biggest key.” - Rob Balasabas
Resources:
Rob's web and social links
Website: https://socialclub.thinkific.com
Instagram: @RobBalasabas
LinkedIn: @RobBalasabas
Twitter: @Rob_Balasabas
YouTube: Social Media Club
Thinkific's web and social links
Website: https://thinkific.com
Instagram: @Thinkific
LinkedIn: https://www.linkedin.com/company/thinkific”
YouTube: Thinkific
Twitter: @thinkific
Linktree: Linktree
Quora: Quora
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
In today's world, business owners understand how important marketing is to the success of their business. Unfortunately, in many cases, marketing gets pushed to the side because of the expense.
Debra Jason is an author, speaker, copywriter, mentor and marketing consultant. She wrote the best-selling book, “Millionaire Marketing on a Shoestring Budget.” And, that's exactly what we're talking about in this podcast.
In this Episode:
Quotes from this Episode:
“Marketing is about building and nurturing relationships. It's about connecting to people.” – Debra Jason
“KLT Factor: People do business with companies they know, like, and trust.” – Debra Jason
“Marketing is like you're going in there not with a pitch - you're going in there adding VALUE.” – Debra Jason
“Mostly, people want to talk to everybody, but talking to everybody is like talking to no one. Learn how to focus yourself on 1 or 2 communities within your target market.” – Debra Jason
“Don't just join an organization. Get involved. You may join a committee, or serve on the board of directors - because that is where you build relationships and build the KLT factor.” – Debra Jason
“Guesting on a podcast is not just ‘guesting' there and speaking a lot. It's about giving VALUE to the listeners of the podcast.” – Debra Jason
Resources:
Debra Jason
Facebook: Debra Jason
Twitter: @debrajason
Instagram: @debrajason
LinkedIn: @DebraJason
Website: The Write Direction
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
We all know content is king! It has to be of the highest quality and it has to be distributed on channels where your target audience hangs out.
Eddie Garrison is the founder of Clover Media Consulting and Digital Media Creator Academy. Eddie is an expert in graphic design and talks with Brad about the best way to create your content so it’s actually consumed by the people you are targeting.
In this Episode:
Quotes from this episode:
“If the content does either one of these: educates, evokes emotion, entertains, or is emotional - you can have organic engagement.” – Eddie Garrison
“People process visuals/images faster than they can read a paragraph of text. So, if your visual content is not appealing, you wouldn't get their attention.” – Eddie Garrison
“Videos are the most diverse piece of content that you can create. It's like this, you have a podcast and you transcribe it, now you have a blogpost. You can also make a meme from whatever you're talking about in the video. From the meme, you can turn it into infographics, then turn into a slideshow.” – Eddie Garrison
“You have to know where your relevant audience is online. Now, if your target is more on Facebook users, then market and make more content on Facebook.” – Eddie Garrison
“Use some apps to your advantage for adding filters and editing images, because if your images are visually stimulating, customers will more likely go to your store rather than to your competitor.” – Eddie Garrison
“Twitter is such an under-utilized platform - but I tell you it'll be huge in 5 years so make use of it for your business!” – Eddie Garrison
“Pay attention to your audience - posting time also matters in your social media engagement.” – Eddie Garrison
“You also want to check your analytics or social media insights to know how you're doing with your posts and contents.” – Eddie Garrison
Resources:
Eddie Garrison
Facebook: Eddie Garrison
Twitter: @EddieGarrison
YouTube: Eddie Garrison YouTube
LinkedIn: @EddieGarrison
Website: Clover Media Consulting
Academy: Digital Marketing Creator Academy
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
