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Ep 028: Generate Revenue With Your Holiday Marketing Plan

Ep 028: Generate Revenue With Your Holiday Marketing Plan

by | The Digital Slice

Ep 028: Generate Revenue With Your Holiday Marketing Plan

by Brad Friedman

Generate Revenue With Your Holiday Marketing Plan

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

The holidays are coming up, but what marketing plan? Business owners are humans too and naturally, they cannot be expected to think business when it’s the holidays, right? Well maybe, but if you want to think outside the box and be a highly innovative entrepreneur, then take advantage of the huge opportunity the holidays represent. Specifically, you can actually ramp up your sales and generate revenue during the holiday season.

Statistics show how people’s buying behavior tends to get more optimistic during the holidays as well as during the first quarter of the next year. People are in such a good mood that spending becomes one of the most logical things they can do. So, if you do not have a marketing plan yet for the holidays, today is a good day to start with various tips and tricks you can learn from this episode of The Digital Slice Podcast. If you do have a holiday marketing plan already, it’s not too late.

In this Episode:

  • The religious and non-religious holidays to watch out and plan for in terms of marketing
  • How most people are busy with online and offline activities during the holidays
  • How you should be getting ahead of the rest in your promotions and marketing
  • Important statistics that show how sales tend to blow up during the holidays and early next year
  • Taking advantage of people’s shopping, buying, and planning mood for next year
  • How email is still effective as a marketing strategy especially for the holidays
  • Three tactics to help you succeed with your holiday marketing plan
  • Setting SMART goals that will guide your overall marketing strategy
  • How to create an offer to encourage engagement from potential customers
  • How to segment your market via email to make relevant offers to the right buyer personas
  • How to create offers that are specific to an audience
  • How to create your marketing plan for the holidays
  • The essence of a great marketing plan with measurable results and evaluation
  • Five practices to successfully implement your marketing campaign
  • The importance of building trust through videos, reviews, and testimonials
  • How to create a content calendar
  • Welcoming the Bradbot! Sign up at https://thebradbot.com

Quotes From this Episode:
“It’s really important that you get your act together as quickly as you can and get ahead of the curve.” - Brad Friedman
“Now through the end of the year is a huge opportunity for retailers of all kind. It’s a huge opportunity for service providers too.” - Brad Friedman
“Email is not dead. Email’s actually one of the best ways to reach people during the holidays.” - Brad Friedman
“If you’re doing email marketing during the holiday season, you are going to get a bigger piece of the holiday pie.” - Brad Friedman
“Give something away to get somebody’s interest in your products or service.” - Brad Friedman
“Nobody enjoys getting an email that doesn’t apply to them.
“No promotion is one size fits all. Promotions are created for specific buyer personas.” - Brad Friedman
“To run your campaign, you push content out.” - Brad Friedman
“Help them to click because that’s your measurable content.” - Brad Friedman
“Make your offer or your promotion engaging.” - Brad Friedman
“I’m more likely to trust a review from a peer or a colleague of mine than I am to trust what you’re telling me.” - Brad Friedman
“Make sure that your marketing efforts are mobile-responsive.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 027: Livestreaming To Grow Your Business

Ep 027: Livestreaming To Grow Your Business

by | The Digital Slice

Ep 027: Livestreaming To Grow Your Business

by Brad Friedman

Livestreaming To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Can you imagine a serious trial lawyer becoming a livestreaming expert and social media sensation online? When you think about livestreaming, you often imagine an energetic host trying to get you to stick around and watch the broadcast.

Most professionals and business owners do not realize live video actually gives you the opportunity to be yourself, be authentic, and attract an audience along the way. Hence, you do not have to be someone else to be successful with livestreaming because the more you share of yourself, the more your audience will gravitate toward you.

Discover how livestreaming can grow your business in this episode of The Digital Slice Podcast.

Mitch Jackson is “The Streaming Lawyer.” He’s well-known around the Internet. He’s also an award-winning California trial lawyer who knows his way around a courtroom. In fact, in 2013, Mitch received an award as California Litigation Lawyer of the Year.

He likes the powerful mix of law, social media and technology in his work with clients in adding value to their companies. Moreover, he has been profiled in Inc., Entrepreneur magazine, The Wall Street Journal, and Mashable. Mashable named Mitch one of the Top 50 influencers to follow on Snapchat. Mitch was on stage sharing about social media marketing and branding tips during the Tony Robbin’s Business Mastery Event in Las Vegas in front of 2,000 people.

Mitch is the Founder of LegalMinds,Mastermind Group, a cutting edge mastermind community of lawyers which aims to demonstrate how to leverage social media for top-of-mind awareness and branding.

Mitch has a book coming out in December 2018, “Social Media for Professionals.” Aside from being a court room success, he is an early adopter of livestreaming and does a show with Joey Vitale called, “The Legal Hour Live Video Show.”

In this Episode:

  • Mitch and his law practice helping people with their legal challenges and adding value to their lives
  • How social media has made practicing law and doing business more fun and rewarding
  • How Mitch integrates livestreaming into his law practice
  • How determining your true “why” and “true north” for doing your business and sharing that with people strengthens your connection with your audience
  • How authenticity and staying true to yourself as a human being is a huge help in building your social brand
  • How embracing your uniqueness will help you stand out from the rest
  • How to apply Dale Carnegie’s concept and book, “How to Win Friends and Influence People” into social media
  • How professionals and business owners should focus on the client and providing them value instead of focusing on themselves
  • How Mitch’s mastermind group flourished into a full-grown community of livestreaming professionals and superstars
  • All about Mike the Milkman's 3 keys to success: taking care of yourself, your family and your profession
  • How your livestreaming content should be a mix of everything that you truly are including your passions, interests, and hobbies
  • How client engagement should be centered on knowing clients personally and how they want to be served best
  • How livestreaming is as close as talking to a person on the phone or in person
  • How preparation is important with each live video and other effective livestreaming tips
  • How it’s never too late to build up on your social and digital footprint in preparation for future success
  • “Social Media for Professionals” upcoming book by Mitch Jackson and its immense value

Quotes from this Episode:
“I love juries. I love people. But with social media, I can answer that same question one to a thousand, one to five thousand.” - Mitch Jackson
“Share your WHY and that’s what will connect you with other people locally, nationally, and globally and indirectly result in more business.” - Mitch Jackson
“You can dominate and build a huge social media brand if you just give yourself permission to be yourself and to be human.” - Mitch Jackson
“Social media and digital has made practicing law more fun again.” - Mitch Jackson
“Be that one professional in your area of practice that’s different from everyone else. Allow your human side to shine.” - Mitch Jackson
“Everything that we do needs to be focused on providing an exemplary client experience.” - Mitch Jackson
“What you wanna do is add value, give advice, offer solutions.” - Mitch Jackson
“The more you say no to opportunities in life, the greater the opportunities you have to say yes to the right opportunities.” - Mitch Jackson
“Whatever we’re sharing on social media, the key to success is engaging with our audience.” - Mitch Jackson
“Look into the webcam and make digital eye contact.” - Mitch Jackson
“What I’ve learned on social media, I’ve brought back into the court room that has resulted in multi-million dollar verdicts.” - Mitch Jackson

Resources:

Mitch Jackson
Twitter: @MitchJackson
Facebook: Mitch Jackson
LinkedIn: @mitchjackson
Website: legalminds.lawyer
Website: The Ultimate Guide to Social Media For Business Owners, Professionals, and Entrepreneurs

Dale Carnegie Book: How to Win Friends and Influence People

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 026: Lights, Camera, Let’s Talk Facebook Live!

Ep 026: Lights, Camera, Let’s Talk Facebook Live!

by | The Digital Slice

Ep 026: Lights, Camera, Let's Talk Facebook Live!

by Brad Friedman

Lights, Camera, Let's Talk Facebook Live!

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Can Facebook Live help you grow your business? The answer is a resounding “YES.” Facebook Live is one social media tool you can use in a lot of ways to attract a new audience, build engagement, and create your very own tribe.

First off, you just have to cast off your fear of making mistakes because as you will discover later on, you will be bound to make them if you keep practicing going live. The advantage is that, it will show your human side and help you attract even more people who will be able to relate with you.

Of course, you must plan your topics religiously as well as schedule activities before, during, and after your broadcast to use your live videos strategically. It is important to prepare for them to make each episode worth it. Anyway, after you’re done with your live broadcast, you will be able to repurpose your content and get more mileage out of your video.

So much to discover about Facebook Live in this episode of The Digital Slice Podcast!

Stephanie Liu is a ball of energy especially when it comes to the things she is very passionate about. She is an online marketing strategist and live video guru. She prefers to apply her knowledge in human psychology and behavior to her work in the advertising world.

Previously, she worked for a leading San Diego ad agency, led paid search advertising campaigns, and launched powerful campaigns both for small businesses and huge corporations alike. PR Daily and Online Marketing Media And Advertising or OMMA has recognized her amazing work and have afforded her awards.

Stephanie hosts a live show on Facebook called Lights, Camera, Live and features the best marketers in the industry. She also offers a highly interactive course online by the same name, Lights, Camera, Live, which educates learners on how to turn ideas, skills, and experience into their very own enthralling livestream. Stephanie is one of the speakers at the Social Media Marketing World 2019 in San Diego, being one of the world’s top live video speakers.

In this Episode:

  • How Stephanie started her own boutique agency, set herself apart, and became a live video guru
  • How to deal with and learn from mistakes that you are bound to make as you go live on your videos
  • Why you should be using Facebook Live as a business owner
  • How to build engagement before, during, and after your Facebook Live episodes
  • How to promote your Facebook Live using paid ads and other social networks
  • How to get people to subscribe to your chatbot
  • How to do cross posting to build your audience and attract sponsors
  • Stephanie’s 10 by 10 Formula in 10 minutes to content idea generation
  • How to schedule your live videos and how often you should be going live
  • Using your first ever Facebook Live to improve on your next episodes
  • How to use episodic content to create watch parties in your Facebook group
  • How to repurpose your livestream content into transcripts, blog posts, new articles, etc.
  • How video helps you resonate with your target audience faster
  • How showing your real self is important in attracting your tribe
  • How to use Facebook Premiere to publish pre-recorded videos as live videos
  • Facebook Live Producer and how to use it to edit and enhance your videos
  • How to get organized with your Facebook Live broadcasts using work management tools like Asana
  • All about Stephanie’s: Lights, Camera, Live

Quotes from this Episode:
“When I’m really interested in something, I get really geeky about it.” - Stephanie Liu
“Once you practice with live video and you figure out all the different hacks, you eventually become the expert.” - Stephanie Liu
“Facebook is really pushing for live video. They know that live video is gonna drive more engagement and more interactions.” - Stephanie Liu
“If you have like a well-thought out strategy and promotional plan for before, during, and after, you can get the engagement that you really want.” - Stephanie Liu
“The only reason why I go live twice a month is because I spend a lot of time and effort in promoting one episode.” - Stephanie Liu
“Live video is a money maker for me.” - Stephanie Liu
“Video just helps you resonate and build rapport with your audiences a lot faster.” - Stephanie Liu
“You’re gonna attract your tribe with your personality.” - Stephanie Liu
“For those of you that want the benefit of live video but are uncomfortable being live right then and there, [Facebook] Premiere gives you the option to take pre-recorded videos and then publish them as if they were a live video.” - Stephanie Liu
“I am the ultimate hype person in terms of getting people pumped up about live video.” –
Stephanie Liu
“The more polished you are, the more fake it feels” - Stephanie Liu

Resources:

Stephanie Liu
Twitter: @heystephanie
Facebook: @heystephanieliu
LinkedIn: Stephanie Liu
Websites: heystephanie.com
Social Media Lab: Lights Camera Live

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 025: Virtual Assistants Can Help With Your Digital Marketing Tasks

Ep 025: Virtual Assistants Can Help With Your Digital Marketing Tasks

by | The Digital Slice

Ep 025: Virtual Assistants Can Help With Your Digital Marketing Tasks

by Brad Friedman

Virtual Assistants Can Help With Your Digital Marketing Tasks

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Have you had some “me” time lately? It is most likely your answer is “No,” but that goes for almost all business owners. Having no time for yourself or your family and other activities is often brushed aside when your top and only priority is your company.

Meanwhile, over the years, you will notice how you get burned out and how most of your relationships are strained. Well, you can continue with this kind of life or you can work on having life outside of work because literally, your life is not only made up of work.

This is where the virtual assistants or VAs come to the rescue. They help you with routine administrative tasks and all the other nitty gritty tasks that eat up most of your time. Now, VAs can also help with your marketing tasks and be very effective at it. You just have to find a service you can rely on and trust.

Today’s episode of The Digital Slice Podcast is about designing the life you want to live with the help of virtual assistants.

Jess Ostroff Tyson is a global entrepreneur, author, speaker, owner of Don’t Panic Management as well as Director of Calm. Don't Panic Management sets the bar extremely high as a virtual assistant agency with its people-first approach to success in the virtual assistant arena.

Jess has been on a mission since 2011 to match workaholic entrepreneurs with virtual assistants who can help them achieve focus and calmness. Through her company, Don’t Panic can assist you with content management, social media marketing, research, travel and calendar scheduling, and more.

Jess wrote the book, “Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business” available online at the bookstore of your choosing.

In this Episode:

  • How you should be living the life that you love with a little help from virtual assistants
  • How work-life balance is ideal while life integration is the better, realistic option
  • All about Don’t Panic Management as a company
  • How the virtual assistance industry blossomed into a budding business
  • How virtual assistance has gone beyond admin tasks to marketing tasks
  • The challenge of having virtual assistants who literally just disappear
  • How Jess is working at uplifting the reputation of virtual assistance through reliable services
  • The rising trend for the use of virtual assistant or VA services
  • How mental health is an important offshoot of the virtual assistance revolution
  • How millennials in particular enjoy the freedom that goes with being a VA
  • The advantages to hiring a VA
  • Client profile for those needing VA services
  • What qualifies as admin tasks that virtual assistants can perform
  • How having a VA can elevate your business status and help you earn more
  • Jess’ book, “Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business”
  • How a hiring a VA is more of a balanced, client-freelancer relationship than a boss-assistant
  • How to look for VAs, the hiring process, and compensation
  • How culture-fit is important in hiring a suitable VA
  • How VA training is a worthwhile investment
  • How tasks either need to be delegated, automated, or gotten rid of altogether

Quotes From this Episode:
“The reason I wanted to build my own business was because I wanted to design a life that I love.” - Jess Ostroff Tyson
”I like to get to know people on a deeper level because I think that makes our work more meaningful and it makes us do want to really make a difference in their lives” - Jess Ostroff Tyson
”Ever since 2010, whenever I started, that has always been my purpose. I’m not trying to be the biggest. I’m not trying to be rich necessarily. But I really want to help make a difference in people’s lives in the way that I can.” - Jess Ostroff Tyson
“People who are entrepreneurs and wanna grow their business don’t just need help scheduling their meetings. They also need help writing blog posts or publishing a podcast or posting to social media sites.” - Jess Ostroff Tyson
“People are getting burned left and right by working with virtual assistants and its been my goal to change that reputation and change the way people perceive VAs because we’re not all crooks.” - Jess Ostroff Tyson
“People are seeing virtual assistants as another option of getting things done in a cost-effective way.” - Jess Ostroff Tyson
”I believe that everybody should have an assistant, whether it’s virtual or not.” - Jess Ostroff Tyson
“We’re still people. You still have to check us out and make sure that we’re legit and what you want.” - Jess Ostroff Tyson
”I think its important to hire for the skills that you’re looking for instead of just typing in virtual assistant.” - Jess Ostroff Tyson
”You need to put some data in a gut feeling.” - Jess Ostroff Tyson
”Your time is worth multiples theoretically of what your assistant is charging.” - Jess Ostroff Tyson

Resources:

Jess Ostroff Tyson
Twitter: @JessOstroff
Instagram: @dontpanicjess
LinkedIn: @jessostroff
Websites: Don't Panic Management
Book: Panic Proof: How the Right Virtual Assistant Can Save Your Sanity and Grow Your Business

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 024: Live Video, LinkedIn And More

Ep 024: Live Video, LinkedIn And More

by | The Digital Slice

Ep 024: Live Video, LinkedIn And More

by Brad Friedman

Live Video, LinkedIn And More

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Is technology a friend or a foe? What about social media? Depending on how you are using it, both social media and technology tend to work to your business’ advantage.

The key is to be able to intimately know how they work by testing and regularly and consistently using them. So, it isn’t enough to just do your research, you have to apply what you know to see it for yourself and determine which social media network is going to give you the most bang for your buck.

For example, right now, LinkedIn is one platform that is not being used to its potential when it comes to video. So, this is a great place for you to get comfortable posting and testing video content. Instagram is also another platform for live video that allows you to reach out to the masses.

This episode of The Digital Slice Podcast is a full episode on live video, LinkedIn, Instagram, and so much more for you to learn and benefit from.

Todd Bergin is a Live Video guru, Instagram expert, strategist, podcaster and entrepreneur. Todd is a recovering attorney who found another passion in entrepreneurship with a special focus on digital media and marketing using live and recorded video and podcasts.

He is passionate about helping entrepreneurs implement strategies that are both effective and efficient as they try to grow their influence online so they achieve real-world results. Todd also hosts 2 podcasts on a daily basis. One is called Grammer School which is a marketing podcast about Instagram intended for entrepreneurs. The other one is Entrepreneur Live Video which is focused on live video marketing.

Todd offers various services and products including live and recorded video strategy and creation. Podcasting creation and strategy and other consulting services.

In this Episode:

  • Todd’s learning experience at Sean Cannell’s Grow with Video Live conference in Las Vegas
  • How LinkedIn video is still untapped with its millions of users making it very valuable
  • LinkedIn video’s potential as the next big thing after YouTube
  • How video fares very well on LinkedIn because they are real name accounts, brands, or businesses
  • How conferences can be a bit tricky in terms of content coverage but very valuable for networking
  • How Instagram Live can benefit your business
  • How to pump in high quality audio for your Instagram Live and pull out audio for a podcast
  • How Todd got invited to Michael Stelzner’s Social Media Marketing podcast via his Instagram work
  • How high-end mixers also tend to give more audio quality
  • The technical set up for your Instagram audio with mixers and adapters
  • Freebies from Todd on Instagram tips, Instagram stories tips, etc.
  • How to create Instagram video that flows
  • Todd’s Grammer School and Entrepreneur Live Video podcasts
  • How any form of content you produce should be enough in order for it to matter
  • How to record your podcasts in batches so you can have daily episodes
  • How bite-size daily content creates bigger impact
  • How Todd handles each podcast episode in a simple but sustainable manner
  • How Grammer School is different from the Entrepreneur Live Video
  • How the Social Media Marketing World conference appeals to various
  • audience levels

Quotes From this Episode:
“Both Think Media and Video Influencers does phenomenal work. I mean, their content is insanely good. And it’s some of my favorite content on the Internet.” - Todd Bergin
“I think LinkedIn’s in it for the long haul. I think their algorithms are very friendly.” - Todd Bergin
“And I’ve just ignored it because I feel like LinkedIn feels very corporate, very office environment, and I hate that but I’m gonna ignore it no longer. I’m diving in.” - Todd Bergin
“To me, the biggest value of the shows any more is in the hallway. It’s who I can meet, and who I can network with, and spend some time with.” - Todd Bergin
“Instagram changed me because I felt like this is a great way to communicate with the masses very very easily.” - Todd Bergin
“When you get up into the higher-priced mixers you can do more things.” - Todd Bergin
“Any training that I have, I did it myself.” - Todd Bergin
“One of the important things when you’re doing Instagram stories is to get whatever you’re posting uploaded very very quickly.” - Todd Bergin
“Any content you’re doing, if you’re not doing it enough, then its not gonna matter.” - Todd Bergin
“Bite-size content is what people like.” - Todd Bergin

Resources:

Todd Bergin
Twitter: @ToddBergin
Facebook: @todddotlive
Facebook: @todddotlivepage
LinkedIn: @todddotlive
Instagram: @todd.live
Websites: todd.live

Book: Facebook All-in-One For Dummies

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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