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Social Business Enablement: My Interview With Lauren Friedman [Podcast]

Social Business Enablement: My Interview With Lauren Friedman [Podcast]

by | Digital Marketing, Social Media

Social media’s impact on the world can’t be denied. It was created about 20 years ago, when the first recognizable social media site Six Degrees was launched, but social media now practically dictates the lives of many of us. We get our news from it, stay connected with our friends through it, meet new people on it, entertain ourselves with it and use it to make the best choices, from where to eat and watch a movie, to where to go on vacation or shop. (more…)

Welcome To The Digital Slice Podcast

Welcome To The Digital Slice Podcast

by | Digital Marketing, Podcast

Can’t get enough of digital marketing? Well, the digital world is an infinite space to explore and there is so much out there to constantly learn and update yourself with. There’s a variety of products and services vying for your attention including Google AdWords, website development, live video broadcasting, social media marketing, inbound marketing, email marketing, and more. You can really get overwhelmed while developing and implementing your own digital marketing strategy. But, because you know about the power it holds over your customers, you just gotta roll up your sleeves to keep them engaged. (more…)

Ep 006: Discover Who You Are With Online Video

Ep 006: Discover Who You Are With Online Video

by | The Digital Slice

Ep 006: Discover Who You Are With Online Video

by Brad Friedman

Discover Who You Are With Online Video

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

The classroom, as a learning environment, can teach you a lot given the right guidance from your instructor. What is key is not how much your teacher knows but how much he encourages open communication by leveling the playing field between teacher and student as well as allowing opportunities for self-discovery.

In the business world, the same open communication is the key to fostering engagement with customers. While written content is considered a staple, live video as an interactive medium of communication is emerging as the platform of choice if you are looking to move your business to a higher level. Incorporating essential classroom strategies and humanness with how you do business can prove to be very effective.

Professor Nez is not your average teacher. He has a powerful teaching-learning approach where he is not the center of ultimate knowledge but significantly the facilitator who sets the stage for experiential learning. He is a career coach, author, and Writing and Communications professor at Chapman University. He is a strong advocate of storytelling as evident is his speaking engagements nationwide and his live video presence. He works with various brands and businesses to implement effective social media strategies.

In this Episode:

  • How unique Professor Nez’s teaching approach is compared to others
  • The power of humanness, making mistakes, and how it encourages critical thinking
  • How the future of communication is shifting to live video
  • The importance of self-discovery and sharing your story
  • How Professor Nez is bringing the classroom into the live video realm while doing what he loves most
  • How humans tend to suffer from a so-called “permanent temporary” amnesia and how they can be reminded of life’s truths
  • How to incorporate humanness in this digital era
  • How to maximize the use of LinkedIn for lead generation and sales navigation

Quotes From this Episode:
“It’s the rare business or individual or whatever who’s doing live streaming and making money just from their show.” - Professor Nez
“I don’t go in there thinking I know everything about everything.” - Professor Nez
“I always make the environment very, very safe and open for clear, concise, thoughtful discussion and expression of your thoughts and opinions.” - Professor Nez
“I listen to my students.” - Professor Nez
“Real true learning takes place when it’s experiential not intellectual” - Professor Nez
“Video is the predominant form of communication of the 21st century.” - Professor Nez
“Live video is just a beautiful way to share your story.” - Professor Nez
“Once you know who you are, you save yourself a lot of misunderstanding and suffering.” - Professor Nez
“There’s two things that can never co-exist: stress and gratitude. When you’re grateful, you’re not stressed out. When you’re stressed out, you’re not grateful.” - Professor Nez
“If you’re real, you’re gonna win.” - Professor Nez

Resources:

Professor Nez
Twitter: @professornez
LinkedIn: https://www.linkedin.com/in/professornez/
Facebook: https://www.facebook.com/professornez/
Ross & Nez: The Livestream Experience (Audio):
https://itunes.apple.com/us/podcast/ross-nez-the-livestream-experience-audio/id1314054414
Website: https://www.professornez.com
Book by Professor Nez: An Incident of Renewed Faith

BeLive https://belive.tv

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 005: Livestream To Grow Your Business

Ep 005: Livestream To Grow Your Business

by | The Digital Slice

Ep 005: Livestream To Grow Your Business

by Brad Friedman

Livestream To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Live streaming has garnered a lot of attention of late because of its ability to attract subscribers and potential clients. Although some have been very successful in making it work for their business, not everyone can earn from it directly - and this is not a bad thing because there are other paths you can take as a business owner to help you maximize various live streaming benefits.

Certainly, you can go ahead and sell products to monetize live streaming. But like most successful live streamers, you can also opt to use live streams to build long-term relationships with clients. Re-purposing your live stream content to create an online portfolio is likewise a smart move toward solidifying your digital footprint. Whichever way you choose, when done right, there is no doubt that you can take advantage of live streaming to grow your business.

Broadcasting has always been Ross Brand’s first love. He’s been an on-air personality, show host, and reporter. In 2015, his passion was ignited once more as he watched and participated in shows on Blab. From there, the @livestreamuni Twitter account came to life, sharing news and live stream broadcasts. In just 8 days, @livestreamuni garnered 500 followers. Driven by the early adopters’ fervor for the platform, Ross opted to feature broadcasters and brands through his creation, LivestreamUniverse.com and produced high-quality content using live stream platforms.

In this Episode:

  • How Ross loves featuring live streamers, learning from them and getting to know live stream personalities
  • The 3 paths by which live streaming can be used to get direct earnings or foster relationships with customers
  • How simple selling can be done via live streams
  • How to build relationships or build your personal brand using live streaming
    How to repurpose live stream content to your blogs, YouTube channel, Twitter, or LinkedIn, through the portfolio method
  • How to deal with challenges like having no or few audience members or not knowing what to talk about in your live stream
  • The importance of developing a live streaming skill set today for its huge future potential
    How to deal with the fear of live streaming especially for first-timers
  • The basic tools to get started with live streaming using what you already have
  • Ross’ red carpet experience at Mario Armstrong’s Never Settle Show

Quotes From this Episode:
“It’s the rare business or individual or whatever who’s doing live streaming and making money just from their show.” - Ross Brand
“You’re going to build your brand, you’re going to get known, and then when somebody needs your service, they’re going to find you.” - Ross Brand
“It’s making an investment now in a relationship that may pay off later.” - Ross Brand
“The live engagement may be part of what you’re doing, right? But it isn’t your primary focus.” –
“Your focus is, you’re taking the content that you recorded live and you’re re-purposing it.” - Ross Brand
“Having that digital footprint will often set you apart from everybody else you’re competing with.” - Ross Brand
“You gotta talk about it from what draws people in.” - Ross Brand
“If you bring who you are to talking about your business, why wouldn’t that take off, too? And it has for people.” - Ross Brand
“All the technology is secondary to the conversation.” - Ross Brand
“If you’re good, people will enjoy what you do whatever level of technology you’re at.” - Ross Brand

Resources:

Ross Brand
Twitter: @iRossBrand
LinkedIn: https://www.linkedin.com/in/rossbrand/
Facebook: https://www.facebook.com/livestreamuniverse/
Ross & Nez: The Livestream Experience (Audio):
https://itunes.apple.com/us/podcast/ross-nez-the-livestream-experience-audio/id1314054414
LivestreamUniverse: http://livestreamuniverse.com/ross-brand/
BeLive https://belive.tv

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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