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Ep 004: Live Video Is A Must To Grow Your Business

Ep 004: Live Video Is A Must To Grow Your Business

by | The Digital Slice

Ep 004: Live Video Is A Must To Grow Your Business

by Brad Friedman

Live Video Is A Must To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

The popular idiomatic expression, “Strike while the iron is hot” perfectly describes the opportunity live video offers the business world. Live video is a highly-effective strategy to get your business out there and is largely recognized but still relatively unexplored because not everybody can seem to just dive into it with confidence. Fortunately, with the right set of skills, some tools, and the courage to finally do it, you can create your own live videos and build a budding community around your business.

Todd Bergin is well-recognized as a live video guru. His entrepreneurial inklings started when he was only 13. Later, he found himself in the real estate business for 3 years. For about 6 years, he also practiced law and while he was at it, he got interested in guns until he had some parts manufactured, made a business out of it, did Internet e-commerce, and put up his own website. Eventually, he found his real passion was in helping other people grow their business successfully. He quit the practice of law for good and from there, became the go-to expert for everything live video.

In this Episode:

  • How Todd found his real calling as a business person inspired by the Rich Dad, Poor Dad influence
  • How to acquire the “creating-your-own-business” mindset instead of the traditional “study-to-become-an-employee” mindset
  • How live video should be explored with its huge business potential
  • How to take advantage of the open communication and engagement live videos bring to your business
  • How to use video to get your message across, engage, and convert customers
  • How to use Facebook, YouTube, Periscope, Instagram, Wirecast, and Switchboard to reach different kinds of audiences
  • Startup equipment and software for live video including audio for different types of business needs
  • How to deal with things that could go wrong while doing a live video
  • The short-term and long-term benefits of live video
  • What to do after broadcasting your live video

Quotes From this Episode:
“I’m passionate about creating your own course, doing something outside the box.” - Todd Bergin
“You can create this value that you can set out upon the world to the people that find you and find ways to monetize it and help people out in the meantime.” - Todd Bergin
“Using live video today is where it’s at and a lot of people aren’t participating yet. But that tide is coming.” - Todd Bergin
“Video changed everything when YouTube came around in 2006.” - Todd Bergin
“We all learn from somebody else.” - Todd Bergin
“Audio is key. You can have a black screen and if you have excellent audio people are going to go ahead and listen.” - Todd Bergin
“The live shows allow people to see you in an unpolished condition and get to know you as an individual outside of your business or your business goals and that’s a good thing.” - Todd Bergin
“I think the content is much more powerful than a newspaper ad or a radio ad.” - Todd Bergin

Resources:

Todd Bergin
Twitter: @ToddBergin
Facebook: Todd.LIVE
Website: https://www.todd.live/

Cliff Ravenscraft: http://podcastanswerman.com/

Wirecast: https://www.telestream.net/wirecast/overview.htm

OBS: https://obsproject.com/

Switchboard Live: https://switchboard.live/

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 002: Social Business Enablement With Lauren Friedman

Ep 002: Social Business Enablement With Lauren Friedman

by | The Digital Slice

Ep 002: Social Business Enablement With Lauren Friedman

by Brad Friedman

Social Business Enablement with Lauren Friedman

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

How else can social media be used to maximize its power to market a brand? The concept of social media enablement seems like a novel approach. But at Adobe, employees themselves have been empowered to build their own personal brands while playing a big and active role for Adobe as it integrates social media into every aspect of its business operations.

Apparently, customers have more trust in the average employee when they are active on social media. And, they can be a profound source of expertise for Adobe. Adobe has recognized their employees’ crucial role with clients and is actively training them to represent the brand. In this episode, Adobe’s Lauren Friedman shares how.

Lauren Friedman is foremost a writer, social marketing strategist, and head of Adobe’s Social Business Enablement. Lauren started out with a social marketing company called Context Optional before she landed at Adobe in 2011 after two acquisitions.

At first, she managed Consulting Services and then in 2013 joined the Social Business Center of Excellence. She ensures that social media is infused in every aspect of Adobe’s business and developed the Global Social Media Training Program for its employees. Lauren was recognized in 2015 as iMedia 25’s top marketing innovator and also specializes in content strategy for Fortune 100/500 brands, international business, quantitative and qualitative reporting and analytics, and social network strategy.

In this Episode:

  • How Lauren started in a startup social media marketing company and got into Adobe through an acquisition
  • How social enablement is defined for Adobe employees in line with its social media business integration
  • How customers trust company employees more to represent real product insights that influence their purchase decisions
  • How social enablement can be applied as both a B2B and B2C strategy for small and large companies
  • The four categories of the social enablement program at Adobe including mindset, tool set, skill set, and habit
  • How companies are implementing this concept of social enablement more than traditional advertising
  • Guiding principles for use in social media branding
  • How to define your purpose and rationale for adapting social enablement as a company and how to start

Quotes From this Episode:

“Social enablement in and of itself is really enabling all of our employees to be active on social media, both personally and professionally on behalf of the Adobe brand.” - Lauren Friedman
“People trust people. People want to interact and hear from other people.” - Lauren Friedman
“Employee advocacy and social enablement, in general, is certainly big in the industry as people are shifting their mentalities toward how they use social media and who they want to hear from.” - Lauren Friedman
“I don’t think that trust is going back to the big companies or back to traditional advertising anytime soon.” - Lauren Friedman
“It really does have to start from the top down and you need to get buy-in from your leadership because if they don’t think that its important, then their teams won’t think that it’s important.” - Lauren Friedman
“You can’t force people to be active on social media personally or professionally.” - Lauren Friedman

Resources:

Lauren Friedman

Twitter: @Lauren_Hannah

Facebook: https://www.facebook.com/laurenhfriedman

LinkedIn: https://www.linkedin.com/in/laurenhfriedman/

Websites: http://theoffbeatreport.com/

www.forbes.com/sites/laurenfriedman/

Edelman Trust Barometer

https://www.edelman.com/trust2017/

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.ok and to receive freebies and other content from The Friedman Group, LLC.

 

Ep 001: Welcome to The Digital Slice Podcast

Ep 001: Welcome to The Digital Slice Podcast

by | The Digital Slice

Ep 001: Welcome to The Digital Slice Podcast

by Brad Friedman

Welcome to The Digital Slice Podcast

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

We now live in an intensely digital world. It is a fast-paced, dynamic, and ever-changing realm. What you seem to know about social media marketing, SEO, or artificial intelligence today, is definitely not going to be as relevant tomorrow. What you need is to constantly update yourself without having to take the time to determine what would be beneficial for your business or yourself. The Digital Slice podcast will guide you through the overwhelming world of digital marketing, tactics, news, tools and trends. This first episode is your ticket to The Digital Slice cutting edge podcast.

Brad Friedman is about everything digital marketing. He is president of The Friedman Group, LLC, which focuses on helping business owners and professionals implement inbound and social media strategies that generate revenue. Brad has an eclectic background which includes being an attorney, allowing him a professional understanding of his clients and their need to establish a solid online presence. He also has extensive experience in professional industries allowing him to help you harness the power of social networks in alignment with your brand development. Brad specializes in digital marketing strategy development, social media marketing, training, networking and more.

In this Episode:

  • What the Digital Slice podcast aims to bring to its digital marketing-oriented audience in terms of business success
  • Podcast topics to watch out for including inbound marketing, email marketing, social media marketing, digital advertising and so much more
  • How the podcast will be an interesting variety of expert interviews and recordings of Facebook like interviews
  • How to join the live Facebook broadcast
  • What to expect from the Digital Slice in terms of length, frequency, etc.
  • How to get bonus tracks, updates, insider fun, and more digital tips

Quotes From this Episode:

“Hope you enjoy listening to each episode as much as I enjoyed putting them together.” - Brad Friedman
“If you had half as much fun listening as I did creating it, then I had twice as much fun as you.” - Brad Friedman
“Do something nice for someone else today.” - Brad Friedman

Resources:

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

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