by Brad Friedman | Social Media
Have you ever spent hours working on a blog post you thought millions of readers would love? Were you disappointed when it didn't get the millions of views, Likes, positive comments and shares you were sure it was going to get? We’ve all been there: A great idea for a new blog post hits us. We strap ourselves in to write. Several hours later, we publish our finished masterpiece and wait for the rush of congratulations we’re certain will come pouring in. (more…)
by Brad Friedman | Inbound Marketing
Inbound Marketing and SEO are a match made in web marketing heaven. They are symbiotic, meaning they help each other when used at the same time, and both are amazingly useful techniques for driving curious potential customers to your website. Both must be uniquely targeted for your ideal audience and both must anticipate what your customers will search for and want to read about. In essence, the same research that reveals which SEO keywords to focus on also provides you with topics on which to write your inbound marketing content. The content, in turn, should be SEO optimized to contain the targeted keywords, which it can do relevantly and interestingly because that's what you're writing about in the first place! Watch your readership and conversions grow when you employ these tactics. (more…)
by Brad Friedman | Digital Marketing
St. Patrick's Day is one of several holidays (including Valentine's Day and Halloween) that has gotten a lot bigger in recent years. Aside from parades, people are going out, dressing up, holding their own theme parties, and even buying each other gifts. It's also expanded beyond the original theme of a strictly Irish or religious holiday. It's now a day people use as an excuse to socialize and have a good time. St. Patrick's Day also presents your business with many marketing opportunities. With so many people looking for ways to celebrate, there's no reason why you can't turn this into a profitable day for your business. (more…)
![Living It Live With Todd Bergin [Podcast]](https://friedmansocialmedia.com/wp-content/uploads/2018/02/Episode-4_-Todd-560px.png)
by Brad Friedman | Live Video
What is it about live video that is so appealing? The future of human marketing and business is in live video and slowly, people are adapting to this revolutionary change. When YouTube came in 2006, videos became the center of the internet universe. This time however, it isn’t just about recorded videos but more about the excitement and fecundity of broadcasting it live as it happens. (more…)
by Brad Friedman | Inbound Marketing
Within the last several years, inbound marketing has transformed the way businesses attract and gain customers. In the past, small businesses attempting to reach prospective customers relied mostly on traditional methods such as placing ads, running television commercials, and cold calling. This is referred to as outbound marketing because the efforts of the business extend outward to the customer. The small business is the one initiating contact with the prospect. Inbound marketing, however, is the reverse of outbound marketing. (more…)
