Live video is an essential component of your digital marketing strategy, Video is proven to be a vital tool for sales and marketing. Small businesses who leverage them experience better engagement from their audience, increased lead generation, and greater revenue. (more…)
Many businesses grow in an unplanned kind of way. If there is a greater demand for the product or service, then the business owner will increase the supply. But you may not always make an effort to increase the demand. You may not always have a goal in your mind about how much you want to sell and what type of profit you want to make. (more…)
When it comes to SMART goals in business sometimes they can take a back seat. They don't go on the front burner because you have so much else that is urgent. Payroll is due today. You need to put out a fire with your biggest client. You have that big meeting this afternoon. Your team needs you to approve and sign off on a big project. Before you know it you have put in a 12 hour day and you are beat. You got through the day but frankly, that isn't good enough. Not to say you didn't work hard but you can be working much more efficiently with SMART goals to guide your months, weeks, and days. (more…)
Toward the end of one calendar year, many online gurus start making predictions about what's going to happen in the coming year. In terms of digital marketing, there are a multitude of possibilities. (more…)
Th holiday season is upon us. With inbound marketing, preparedness is everything. You need to anticipate your customer's needs and make relevant changes to your online presence. This means considering the upcoming holidays, what customers might be looking for during this period and making sure they find it on your website, blog and social media posts. (more…)
