Inbound marketing is a marketing tactic small business owners can use to grow revenues. Early on, small businesses owners relied on friendship and club meetings to get to know people in the community and to get people to know them, what they were expert at, and what products or services they provided. (more…)
To some people, inbound marketing might seem like a contradiction in terms. Isn’t marketing always outbound? Isn’t it up to the company to reach out to the consumer and convince them to buy a certain product or service? (more…)
Over the past year or so, we have written a number of posts regarding the importance of including video in your digital marketing strategy. Vidyard recently published its 2017 Video in Business Benchmark Report. Their report makes it clear that video is an essential tool for you to have in your digital marketing tool box. Whether your focus is on social media marketing, inbound marketing or email marketing, there's a place for video in your strategy. (more…)
We have partnered with HubSpot to bring you The State of Inbound 2017. The report takes a hard look at the challenges businesses face in 2017 both in terms of the marketing/sales priorities they set and the trends and new channels they will use. Here, we provide you with an enticing glimpse into the report. Read on for our six highlights. (more…)
Inbound marketing strategies have proved immensely successful. The first search engines didn’t launch until the 1990s (the first was Archie in 1990, followed rapidly by a host of others, including Yahoo in 1994, Google in 1995, Ask in 1997 and MSN in 1998). It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999. (more…)
