Digital marketing is essential during tax season. We are in the midst of tax season. It's a busy time of year for many financial services providers, accountants and CPAs. At the same time, you may assume that it's a little late to promote your tax-related services. However, that doesn't mean it's time for a marketing hiatus. (more…)
Video is unquestionably an important ingredient to your digital marketing strategy. In fact, 2016 was declared “The Year of Video Marketing” as businesses and marketers sought to use creative ways to leverage videos to reach target audiences…especially in their social media marketing. 2017 is guaranteed to take this trend another notch higher on the scale of important digital marketing tactics. With social videos generating a whopping 1200% more shares than text and images combined, having a working video strategy is imperative to the overall growth and visibility of your brand. (more…)
Twitter tips come from a variety of sources. We are often asked to share best practices with our clients and others. Twitter can be one of your most reliable tools in social media marketing. It especially becomes effective when you coordinate your Twitter activity with your business blog. This happens when you streamline your process of creating content for Twitter (which is often the hardest part) and maximizing the value and impact of the content you've already created. It's all about developing a wrokflow that works for you. (more…)
Periscope is one of the leading live video services and it has many applications. Not everyone sees how useful this type of application is for business purposes. Live streaming makes it possible to engage with your audience in an exciting way and make them feel like they're part of the action. Let's look at some of the best ways to use Periscope for business. (more…)
Hyper-Relevant Social Media Marketing Content is a phrase you need to be familiar with. Think about it this way. It often amazes us how many terms did not exist ten years ago, but quickly they become so critical in our lives. Did you ever think we would live in a world driven by the Internet-of-Things? Surely, you imagined a smart home with cool devices, but it didn't seem likely every device would warrant this kind of connection. (more…)
