by Brad Friedman | Social Media
You know how to track social media marketing return on investment (ROI) based on likes, engagement rates, and retweets, but what about revenue? These metrics must be tracked and many executives still need to be educated about their value. Today, we are also fortunate to have a number of different tools to help us calculate ROI from social media. Zoho Social is one of them. In our continuing effort to share various digital marketing tools with you, here's an overview of what Zoho Social can do for your social media marketing and why it's worth having a look at and comparing with other products: (more…)
by Brad Friedman | Social Media
With over 150 million registered users, this highly visual platform is bustling with consumers that are seeking to engage with your company. It’s a perfect source to share your brand’s story, highlight products, connect with a new audience, and increase awareness. (more…)
by Brad Friedman | Social Media
In fact, content with relevant images gets 94% more views than content without relevant images and receive more social shares (Source: Hubspot). This statistic is for real, proving that having a visual content plan is vital to attracting qualified prospects to your funnel in generating leads and increasing exposure. (more…)
by Brad Friedman | Social Media
If you've played the “follow game” on social media, you probably have a lot of followers but few social shares. People may easily follow you back, but they won't easily retweet your tweets, re-post your content on their social feeds, or like your posts. In order to receive social shares, you need to make your content shareable. There are many ways to get more social shares on social media. Here are five easy tips you can implement immediately: (more…)
by Brad Friedman | Social Media
There has been a lot of talk about traditional marketing versus content or “inbound” marketing lately. While most businesses are making an effort to use both methods, content marketing is producing significant results. It's those results that have so many companies chasing the bandwagon, trying to get on-board so they can share in the rewards. The problem is, many companies are throwing their hat in the ring without really understanding what it is they're trying to do. (more…)
