by Brad Friedman | Social Media
Lead generation is always a goal of your social media marketing strategy. Driving traffic to your website, your blog and your other social channels is important too. But, lead generation is what it's all about. If you're not generating leads, growing your email list and converting leads to customers your digital marketing strategy may need to be tweaked. The goal is to develop and implement a number of different ways to generate leads with your social media marketing. Your social networks should be buzzing with your target audience. If not, you're active on the wrong networks. So, here are three quick yet highly effective ways to capturing leads from your social media networks to generate fresh leads: (more…)
by Brad Friedman | Social Media
It's incredibly easy for retailers and restaurants to market for Mother's Day, but what can an attorney or medical professional do to take advantage of the holiday? There are a few great ways to grab attention and increase business this Mother's Day. You just have to get creative. (more…)
by Brad Friedman | Social Media
What do you think about the new LinkedIn? If you're active on social media, it's important to keep up with the latest news and changes on the various platforms. In January, LinkedIn altered its layout for desktops. The changes are rolling out gradually and will soon apply to all accounts. If you haven't yet noticed a difference, you soon will. I've been waiting to write about this until the changes sunk in. Good thing I did. Some of the changes didn't go over well with LinkedIn members and were dialed back. Let's take a look at the new features some have currently and everyone will have soon. (more…)
by Brad Friedman | Social Media
With close to 2 billion monthly active users, Facebook is perhaps the best social platform to execute your social media marketing goals. Do some research and determine if your target audience actively uses Facebook first. Whether you desire to connect with customers, share your expertise, improve engagement, gain new leads, or close sales, Facebook marketing can help you meet your small business goals and build a strong presence online. (more…)
by Brad Friedman | Social Media
Snapchat may seem like an unlikely social media network for your business to become active on. And, it might be. But there are a lot of very good reasons Snapchat deserves a look under the hood. (more…)
