With over 150 million registered users, this highly visual platform is bustling with consumers that are seeking to engage with your company. It’s a perfect source to share your brand’s story, highlight products, connect with a new audience, and increase awareness. (more…)
In fact, content with relevant images gets 94% more views than content without relevant images and receive more social shares (Source: Hubspot). This statistic is for real, proving that having a visual content plan is vital to attracting qualified prospects to your funnel in generating leads and increasing exposure. (more…)
If you've played the “follow game” on social media, you probably have a lot of followers but few social shares. People may easily follow you back, but they won't easily retweet your tweets, re-post your content on their social feeds, or like your posts. In order to receive social shares, you need to make your content shareable. There are many ways to get more social shares on social media. Here are five easy tips you can implement immediately: (more…)
There has been a lot of talk about traditional marketing versus content or “inbound” marketing lately. While most businesses are making an effort to use both methods, content marketing is producing significant results. It's those results that have so many companies chasing the bandwagon, trying to get on-board so they can share in the rewards. The problem is, many companies are throwing their hat in the ring without really understanding what it is they're trying to do. (more…)
With digital marketing likely top of mind in your business, have you figured out what you could improve in the coming year? If you think you have all bases covered, you may not when it comes to content. In the B2B world, creating content isn't always so cut and dry either. It doesn't always mean just writing something basic and hoping it becomes found. (more…)
