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Running A Social Contest In 2016 – What’s Changed?

Running A Social Contest In 2016 – What’s Changed?

This article was written by Christopher Riegger, an expert on list building and growth for small businesses. Check out his writing at Growth Fruit. Originally published on AdWeek

I did a search recently to find some good information about running a social contest. The latest post I found through Google search was an article from July 2014, and most of the articles I found were from 2011 or 2012. That's about 30 years ago in internet years. Digital marketing has evolved a great deal in the last five years, with social media changing at an especially rapid pace. (more…)

4 Marketing Challenges Facing Professional Services Providers, And How To Overcome Them

4 Marketing Challenges Facing Professional Services Providers, And How To Overcome Them

If you are trying to carve out competitive space as a professional services provider, you know: marketing your services online is not quite like any other type of online marketing. Whether you offer accounting, legal, brokerage, or other professional services, you face unique challenges in the digital environment that you need to overcome in order to be successful. (more…)

5 Big Reasons To Have A Solid Social Media Marketing Strategy

5 Big Reasons To Have A Solid Social Media Marketing Strategy

In today's very digital business landscape, any growing business that wants to build and sustain long-term success must have a strong social media presence. Social media provides businesses with immediate connection to their competition and customers and it also serves as a flexible platform to grow a great brand identity. And while most business owners realize these valuable benefits of social media, they still often make the mistake of not prioritizing social media in their overall marketing strategy. If you're on the fence about dedicating your business marketing resources to social media, here are 5 big reasons to have a solid social media marketing strategy in place, instead of just winging it: (more…)

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