by Brad Friedman | Inbound Marketing, Social Media
Let’s face it, social media is a vital piece to your overall inbound marketing strategy. With social media usage growing 356% in the past six years, it’s a no-brainer that businesses spend a lot of time crafting, cultivating, and fine-tuning their messages to reach desired target audiences on their social channels. Whether the goal is to gain more followers, increase engagement, or boost customer sales, businesses continue to find creative ways to leverage social media for their growth and success. (more…)
by Brad Friedman | Gadgets - Technology, Social Media, Technology
Technology and Social Media Changing Retail: Celebration of Experience
Apple recently unveiled its new flagship San Francisco space. The tech giant has described this new store, which is a complete reboot of the Apple Store format, as the next generation of Apple retail. Eventually every Apple Store (or most of them) will have this new look. (more…)
by Brad Friedman | Social Media
As the Fourth of July fast approaches, have you thought about what kind of original inbound and social media marketing tie-ins you could do with the holiday? While it's usually customary for companies to have sales connected to the Fourth, you probably don't want to adhere to the usual ideas. With such rich creative canvases available now in content marketing, it opens a door to connecting the Fourth of July to your business products in ways you couldn't do in years past. (more…)
by Brad Friedman | Social Media
In the rapidly changing field of social media, companies are looking to distinguish themselves, promote their brand and expand their message. They are trying to increase the number of dedicated followers and gain passionate advocates for their product or service. Heyo social media campaigns are one of the better ways to spread a marketer's vision and take it to the masses through social media. (more…)
by Brad Friedman | General Business Advice
Father's Day is almost here again, and you're probably searching for new creative marketing ideas for your business to attract your demographic. If you stuck with mostly standard marketing concepts last year, you're likely wanting to do something more personal and targeted this time around. (more…)