The financial services industry has changed quite a bit over recent years. Technology has opened up the purchase of stocks to a far greater audience and stock brokers have been introduced to a very diverse group of investors. These changes have also required stock brokers to adapt to the new environment. Those who have proven themselves to be successful have shown a unique ability to develop new characteristics. (more…)
Covering new technology can easily usurp every hour of every day considering how fast tech evolution happens. While mobile devices, virtual gaming, and apps get most of the mainstream media coverage, you don't always get a chance to see how fast robotics evolve. With all the concern in fiction about how far we're taking artificial intelligence, it might ring some alarm bells when you see some of the latest robotic experiments. (more…)
Digital marketing and banking sometimes don't correlate when a bank is looking for a personal connection the customer. That's happened only because more businesslike institutions like banks have a long history of being more formal with customers in their marketing. They don't always take the time to act like they're a good friend or a member of the customer's family. (more…)
The future of your business could hinge on your social media marketing to millennials. The 83.1 millennials, who were born between 1982 and 2000, are now a bigger marketing target than the 75.4 million baby boomers, according to the US Census Bureau. These younger consumers represent over $200 billion in buying power per year, according to Barkley Advertising. They are the first generation to enjoy, engage and share digital advertising. If you want to develop a strategy for social media marketing to millennials, here are some tips from a study conducted by Yahoo, Tumblr, Razorfish and Digitas. (more…)
Moving your business requires a ton of logistics and I’m going to add another one: making sure your new contact information is reflected on your social media networks.
Don’t trust search engines to figure out you moved, much less get the correct details. They are much better at finding a typo or link snafu on your site and dinging you back to Page 1000 than they are at discovering you’ve left the actual physical site where you operated a business.
Things today are a little different from when we used to mail a cute change of address notice to our mailing list and make a few calls to our bank and key vendors. I’m sure you’ve diligently told people who need to know you moved: customers, vendors, suppliers, banks, credit cards, and anyone who sends information via snail mail, including the post office, which lets you do the change online. (more…)
