I've been reflecting on the history of marketing and my continuing struggle with the phrase Return On Investment (ROI) as it pertains to marketing. The world of marketing has changed. Over the past several years social media has changed the way every business is thinking about marketing. Social media hasn't just affected marketing. (more…)
Still wondering why your business should be taking advantage of Pinterest? Maybe the infographic below will help. See who is using Pinterest and how they are using it. Tell us if your business is using Pinterest and how you're using it. Or, tell us why your business is not using Pinterest. (more…)
Constant Contact just announced The Friedman Group, LLC was named one of their 2011 All Stars for achieving exemplary marketing results. (more…)
The 2012 Power Formula for LinkedIn Success User Survey results is out and here are the highlights in an INFOGRAPHIC. (more…)
The first time a post about Twitter appeared on my blog was March 2009. My, how time and Tweets fly. With 500 million registered users and 33 billion Tweets flying across the Twittersphere every day, Twitter has become a member of our family and a major part of our daily online experience. While many struggle to understand its worth, Twitter has become the most efficient global information network on the planet. Maybe some facts and figures will help put all this into perspective. (more…)
