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The Future of Social Media Marketing for Professionals Part 3

by | Social Media

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In Part 1 we discussed how changes in technology have changed the way prospects look for professional service providers. In Part 2 we looked at the strategies and social media tools prospects are using to find and hire professional service providers. Here in Part 3, we'll focus on some of the tools you should be using to market yourself and your practice. Keep in mind, these tools change constantly, so you have to find ways to keep up. Once you do you'll find it was worth it. (more…)

Tips For Writing SEO-Friendly Blog Posts

by | Social Media

Image from: http://www.advernation.com/

Many people who read blog posts use search engines to find what they read, so you need to do what you can to have your blog rank highly when people search for terms related to what you are writing. Thus, when writing a blog post you must consider your audience AND the digital web-crawlers employed by search engines like Google.  This should be part of your digital strategy. Here's a few tips to help you write SEO-friendly blog posts. (more…)

Tips For Maintaining Your Online Presence

by | Social Media | 2 comments

Photo from: http://com-unidadesvirtuales.blogspot.com

Once you have entered the social sphere, the real work begins. It is crucial that you work hard to maintain your brand's image in the wide-open world of social networks. Remember, once you venture into the social space, people can, and will, say whatever they want about your brand. You must keep up with these comments, responding when appropriate and making decisions about how to handle inappropriate comments. All this can be overwhelming for the intern or marketing associate in your office. Many businesses we speak with just don't have the resources to keep up with what's happening on the various social networks. Moderation is your key to success. (more…)

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