by Brad Friedman | General Business Advice
Last month, Altimeter Group released a new report on digital transformation to help digital strategists understand what companies are doing today so they can plan and evolve for tomorrow. Insert obligatory “Get busy living, or get busy dying” quote from The Shawshank Redemption right here. Findings from The 2014 State of Digital Transformation include results that are both relevant and noteworthy for organizations from all industries throughout the world that want to get busy evolving their business to deliver a positive experience for digital customers. (more…)
by Brad Friedman | General Business Advice, Social Media
This blog has featured past articles and discussions about plagiarism. I wrote about my experience when I discovered my own post from this blog was used elsewhere without credit. Guest blogger Rob Greenberg also wrote about how to address plagiarism committed against you. (more…)
by Brad Friedman | Social Media
Online marketers spend a great deal of time looking at data measurement features such as number of visitors to a site, but often overlook online marketing metrics that matter most. While it’s important to have site visitors, this is merely a small piece of the marketing performance metrics toolbox. (more…)
by Brad Friedman | Social Media
Are you concerned about your online password security? Of course you are. With all the data breaches resulting in the loss of financial information, social security, and personal information, you know what’s going on out there. (more…)
by Brad Friedman | Social Media
Facebook released first quarter financial information and Wall Street is buzzing. The company nearly tripled profit on a 72% increase in revenue in its first quarter Facebook’s first quarter profits increased to $642 million, from $219 million a year earlier. Its revenue climbed to $2.5 billion, up from $1.46 billion in the same period last year. Seems like just two years ago the company was generating losses. Chief Operating Officer Sheryl Sandberg said in an interview, “What has really changed for us in the past year or two is that we are now a large and increasingly important part of what you have to do if you're running a business.” (more…)