Jumpstart Your Organic Content With AI And A Human Touch

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 073: Be Strategic And Think About Where Your Business Is Going

Ep 073: Be Strategic And Think About Where Your Business Is Going

by Brad Friedman

Be Strategic And Think About Where Your Business Is Going

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Samir Balwani as they discuss the need to develop a strong digital marketing strategy in order to accelerate the growth of your business.

Samir Balwani is the CEO and founder of QRY (pronounced “query”), a media agency that helps e-commerce and Direct To Consumer brands accelerate their growth. Samir is a true marketing strategist and thought leader, with over 15 years of marketing experience. He’s held high-level positions at companies including PMK*BNC, StyleCaster, and American Express.

As a thought leader in the marketing industry, Samir has lectured at Barnard College and Fashion Institute of Technology. He’s been quoted in articles in Forbes, Wall Street Journal, Inc. and has written for Mashable. Samir has also been quoted in Managing Customer Experience
and Relationships: A Strategic Framework and Doing Social Media So It Matters: A Librarian’s Guide, among other books.

In this Episode:

Samir talks about media buying for high growth, direct to consumer and e-commerce brands
Samir talked about the effects of iOS14.5 on are digital marketing efforts (ads and social media marketing).
Samir talked about the benefits of thinking strategically about your marketing and developing a plan.
Samir talked about .
Samir also talked about .

Quotes from this Episode:

“Thinking more strategically is exactly what helps [companies] transition from early stage into a more of a sophisticated and strategic and consistent growth over time.” – Samir Balwani
“I think we were spoiled a lot pre iOS14.5 with Facebook..” – Samir Balwani
“Facebook's actually a product discovery platform and it shouldn't just be there to drive revenue. It can do more than that.” – Samir Balwani
“I think one of the things that digital advertising has created in terms of bad habits is this concept of instant feedback. Of, we ran an ad for a day and it didn't perform well, so let's kill it.” – Samir Balwani
“I think one of the things that being strategic allows us to do and really sitting down and resetting is, it gives you an opportunity to think about where are we going.” – Samir Balwani

Resources:

Samir Balwani:

LinkedIn: Samir Balwani
Facebook: QRY
Instagram: QRY
Website: QRY

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 072: Leverage The Power Of Community

Ep 072: Leverage The Power Of Community

by Brad Friedman

Leverage The Power Of Community

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Patrick Woods. Patrick is the co-founder and CEO of Orbit, a leading community growth platform. With over 10 years of marketing and customer success experience, he’s worked with business leaders from some of the world’s fastest growing businesses to leverage the power of community.

He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and the author of the Brand Strategy Canvas.

In the past, Patrick led customer success teams at Keen IO and Figure Eight. He has more than 10 years of marketing and customer success experience. He’s the co-creator of the Orbit Model, host of the Developer Love podcast, and is the author of the “Brand Strategy Canvas.” He lives in San Francisco and is an avid fencer.

In this Episode:

Patrick talks about how being a musician is a great escape/distraction from the pressures of running a startup
Patrick talked about how being in the marching band is a great metaphor for being a startup founder (You'll have to listen to find out why).
Patrick talked about the definition of community.
Patrick talked about how companies can build communities around their product and generate sales and testimonials.
Patrick also talked about how to keep your community active.

Quotes from this Episode:

“I will from time to time have a somewhat recurring dream where I'm on the field and like I wake up and I've got my snare drum and everyone knows what's going on and I don't.” – Patrick Woods

“At its simplest, you can think of a community as a group of people that are coming together around a common purpose.” – Patrick Woods

“Community is a word that means so much and so little if we're not careful.” – Patrick Woods

“So, you know, a community helps with awareness because you have thousands or tens of thousands of people talking about your product, which is awesome.” – Patrick Woods

“And this is true for in-person meetups. It's true for forums. It's true for Discord servers. We've all walked into a meetup or a meeting for the first time and we didn't know anybody there.” – Patrick Woods

Resources:

Patrick Woods:

LinkedIn: Patrick Woods
Twitter: Patrick Woods
Website: Orbit
Book: The Brand Strategy Canvas

Patrick suggest having a look at Gatheround

And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 071: Up-Level Your Business To A Lean Mean Profitable Machine

Ep 071: Up-Level Your Business To A Lean Mean Profitable Machine

by Brad Friedman

Up-Level Your Business To A Lean Mean Profitable Machine

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Juliana Marulanda, Founder at ScaleTime as they talk about helping business owners improve their business and manage growth.

With over 19 years of experience across Wall Street, the nonprofit sector, technology startups, and family-owned businesses, Juliana Marulanda, founder at ScaleTime, has served over 300 digital agencies. Featured by Forbes and Entrepreneur, Juliana helps uplevel businesses into lean, mean, profitable machines. On average, she and her team create ways to free up at least 30 hours per week for her clients so they can have successful agencies that run without them. Founders can find themselves saying “I do what I want, how I want, whenever I want”

Juliana is passionate about providing audiences with invaluable tools that they can use instantly to start improving their business. Her wealth of agency growth secrets and expertise in growth management will put agency owners and marketers on the path to scaling a business.

In this Episode:

Juliana talks about all things digital agency.
Juliana talks about the importance of continually looking at your budget because cash and operations are to intertwined.
Juliana talks about the need to think about things more from an agile perspective.
Juliana talks about thinking about a business' profitability from a lot of different perspectives.
Juliana also talks about how poor project management and scope creep are where profits go to die.

Quotes from this Episode:
“So we're selling Aguardiente at the park. And I would, you know, get paid in ice cream and, it was my first job where I really got to understand customer service.” – Juliana Marulanda
“I was looking at operating models for 16 hours a day. Wasn't like my cup of tea. But what I really did, I think learn, that was super important, was cash is queen.” – Juliana Marulanda
“So, really thinking about things more from an agile perspective, I think is super crucial as you're thinking about scaling your costs and your people.” – Juliana Marulanda
“I always love to ask that question right. Where people were like, oh yeah, we're 80% profitable. I was like, does that include your salary? What salary? Okay, cool.” – Juliana Marulanda
“Your profit is really your ability to invest, to plan, and to grow.” – Juliana Marulanda

Resources:

Juliana Marulanda:
LinkedIn: Juliana Marulanda
Facebook: ScaleTime
Instagram: ScaleTime
YouTube: ScaleTime
Website: ScaleTime

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman

Here's the equipment we use and recommend:

Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8

Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen

Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1

RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD

Logitech C920 Webcam http://amzn.to/2hNhiQk

Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4

Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u

Elgato Key Light https://amzn.to/3ial9Fg

LED Lighting Kit https://amzn.to/35GBPiW

Desk Mounting Stand https://amzn.to/3qanNxM

These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman

Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora

We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup

Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!

Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard

Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.

Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!

Ep 070: Marketing Is A Participation Sport

Ep 070: Marketing Is A Participation Sport

by Brad Friedman

Marketing Is A Participation Sport

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Join Brad Friedman and Brooke Chapman as they chat about everything the owner of a small business needs to know about marketing. Well, that might be a tiny bit of an overstatement, but they do cover a lot of ground as Brooke drops value bomb after value bomb.

Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and not-for-profit sectors. She is skilled in marketing strategy and business growth, customer experience, brand development, and team development & optimization.

Brooke started her career as a television journalist before moving into corporate communications and public relations roles, advising leading brands across the mining, travel, property, recruitment, and non profit sectors.

Brooke’s expertise lies in working with boards and business owners, transforming underperforming marketing functions by transitioning organizations out of tactical lead generation and into a strategic marketing methodology aligned with broader business goals.

In this Episode:

Brooke talks about small business owners not having access to corporate level marketing strategies, which prompted her and two colleagues to come together and create a marketing framework specifically designed for SMBs.
Brooke talked about her 9Boxes framework for developing marketing strategies.
Brooke talked about working with leadership to build their strategic capabilities.
Brooke talked about business owners having a business plan but no marketing strategy, so there's a lot of waste.
Brooke also talked about the importance of sales and marketing teams working together instead of in silos.

Quotes from this Episode:
“What I saw was that, SMBs, who make up the vast majority of the business landscape all over the world, don't have access to that corporate level thinking and that corporate level strategy, which is where so many things can go wrong when it comes to the way that they approach marketing, without a strategic foundation.” – Brooke Chapman
“They've got a business plan. But then it falls apart when it comes to marketing strategy, they just jump straight into tactics. And when you don't have those strategic foundations, that's where it can get a little bit messy with your marketing and there can be a lot of waste.” – Brooke Chapman
“We think that marketing, good marketing is, there are no silver bullets. They just don't exist. It's about doing a collection of the right things really well over a long period of time.” – Brooke Chapman
“Think about the influencers in your market. Who do you need to develop relationships with so they can refer your business to the customers that you want?” – Brooke Chapman

Resources:

Brooke Chapman:
LinkedIn: 9Boxes
LinkedIn: Brooke Chapman
LinkedIn: ThreeBy3
Website: ThreeBy3

Brad Friedman

Twitter:

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia