As part of an effective marketing plan, doctors need a strong online presence. Medicine is considered a “noble profession,” and as a result, not a lot of doctors realize how important it is to market their medical practice. (more…)
Doctors need a strong online presence. You can't convince me otherwise. I know, medicine is considered a “noble profession.” As a result, not a lot of doctors realize marketing is important in this profession too. How else are you going to let people know about your practice? How else can you inform them about the services you offer? You do realize social media is the new word-of-mouth marketing. Right? (more…)
What do most doctors, lawyers, insurance brokers, and real estate agents all have in common? They are all professional services providers who generally have location-specific businesses. It is not uncommon for each of these professionals to receive 80 percent or more of their business from within a 25-mile radius of their office(s). Therefore, the most important inbound marketing strategy for professional services providers will build a very localized audience of potential clients. Don't you agree? (more…)
As the medical community faces an increasing bevy of competitors to keep up with medical demands, uniqueness has become more necessary than ever. Next to lawyers, there isn't a more competitive industry than being a medical doctor, with competitors likely in the same building or even on the same block where your practice is. As such, you possibly fear you're canceling one another out because you all look the same to prospective patients. This only leads to patient frustration because they can't differentiate the various practices and determine best for them. (more…)
One of the most important ways businesses can build credibility online is by viewing their social media strategy as a means to educate potential clients. Regardless of your industry, chances are pretty high that over the years you've developed a little mental list of (more…)
