In general, one tends to associate marketing more with products than services. You often hear about companies which make products like clothes, cosmetics, etc. having a marketing department. But you don't always hear about a doctor or a lawyer's office having a marketing department. (more…)
In the professional world, there are two types of businesses and each markets in very different ways. Businesses with “Customers” always want more customers. Marketing is a way of life, whole departments are dedicated to it, and they do so with proud gusto.
Then there are businesses and individual professionals with “Clients.” This group includes doctors, lawyers, financial advisors, and other professions that focus on the skills of one or a small team of highly trained professionals. Businesses with clients will tend to have practices instead of shops or venues. Each year, they only take on a manageable number of new clients, and just want clients whose needs truly fit the services these businesses have to offer. And for this kind of business, marketing is often seen as ‘low' or too ‘salesy' for the refined and respectful reputation of your practice. (more…)
As part of an effective marketing plan, doctors need a strong online presence. Medicine is considered a “noble profession,” and as a result, not a lot of doctors realize how important it is to market their medical practice. (more…)
Inbound marketing is by far the best way to promote your medical practice online. In a technology world where more patients are scouring the Internet seeking information about doctors, hospitals, and medical treatments, staying on trend in your digital marketing is critical. Embracing inbound naturally positions your practice in front of this audience to increase exposure and help you grow. (more…)
People often ask me “What are the recommended tweeting practices for professionals?” Of course, there's no definitive answer to this question, but there are some best practices to be shared. Twitter is a great tool for keeping in touch with clients. Once you've got a solid following, you need to take care so they don’t lose interest. (more…)
