Do you need a digital marketing consultant? A major component of a small business's online success lies in their ability to implement an effective digital marketing strategy. The digital marketing world is always moving, changing, and growing. (more…)
With the beginning of a new year comes the opportunity to reinvent yourself and your business. Think back to your goals for 2015. Did you accomplish them? Your SMART Marketing Goals will help define your business's direction for 2016 and give you the tools you need to market your business successfully. Develop your 2016 SMART Marketing Goals now to help ensure your business's success for the coming year. (more…)
If you've been in business long enough, you already know that marketing around Thanksgiving involves overly intense Black Friday sales. If you've recently joined the fray of staying open on Thanksgiving to give shoppers a head-start, you're probably trying to brainstorm more refreshing marketing ideas. You might even be giving some thought to email, inbound and social media marketing. With countless stores taking part in either Black Thursday or Black Friday annually, it's a challenge to start an inbound or social media marketing campaign with something different. (more…)
The Power of email is demonstrated on a daily basis. I know I haven’t been alone in saying email is far from dead. In fact, hardly anyone says this anymore because the evidence of the power of email is overwhelming. Consider these findings from a survey conducted by the retail marketing firm Listrak, as reported by eMarketer. (more…)
Marketing content has one overriding purpose: to get customers to start or continue on their sales journey to the point where they engage you or purchase your product. This could happen if your content results in a click for more information, a click to make a purchase or an appointment, asking for more information or subscribing to your email newsletter or blog. (more…)
