Ep 032: Grow Your Business With Chatbots And Facebook Ads
Ep 032: Grow Your Business With Chatbots And Facebook Ads
Grow Your Business With Chatbots And Facebook Ads
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
In this fascinating world of automation and artificial intelligence, would it be beneficial for your business to make use of chatbots? Could you actually trust a chatbot to do the work for you and how will your potential customers react to the bot?
There are countless marketing tools out there, but if you want to grow your business effectively and efficiently, messenger marketing chatbots are a powerful tool. You do not have all day to talk to each of your prospects. Especially if they aren’t qualified prospects. You also don’t have time to answer the same questions over and over again.
At its core, chatbots are a great way to communicate with your audience via automation and enable you to respond promptly and conveniently. However, there is more to a chatbot than conversation. And in this episode of The digital Slice Podcast, you will discover many ways your business can grow via messenger marketing chatbots integrated with Facebook ads.
Amanda Robinson is The Digital Gal. She is a Facebook ad and Facebook Messenger Marketing Chatbot guru. She is often on stage speaking about Analytics, Livestreaming, and Messenger Marketing Chatbots. Currently, she is one of the 4 social media marketing experts who has teamed up to create the 360 Marketing Squad with the mission of making digital knowledge at the expert level very affordable and accessible to entrepreneurs and business owners.
In this Episode:
- Amanda’s rebranding as The Digital Gal - the tech nerd, analytics addict, Facebook ads expert and more
- Living the digital nomad lifestyle and its challenges and perks
- The 360 Marketing Squad and how its making expert level digital knowledge more accessible
- How a chatbot is really built for human to human interaction
- How to use chatbots as a mainstream messenger marketing tool
- How messenger marketing chatbots can be used to create a more active subscriber list compared to email marketing
- How to segment your subscribers using messenger marketing chatbots
- How messenger marketing is a healthier form of inbound marketing
- The 24 hours + 1 rule on sending promotional messages via chatbots
- Numerous ways to get people engaged then subscribed to your chatbot
- How to apply the use of chatbots to a marketing funnel effectively and efficiently
- How Facebook is setting the ground rules for using messenger marketing to prevent it from becoming a spam bot tool
- Recommended chatbot tools for measuring ROI, analytics, etc.
- What it takes to learn chatbot messenger marketing and the best time to learn it
- How to start out with your very own messenger marketing chatbot
- How to get people to opt in to your chatbot
- How to integrate Facebook ads to get people to opt in to your messenger marketing chatbot
Quotes From this Episode:
“Chatbot is an automated series of messages that are built by a human to interact with another human.” - Amanda Robinson
“Messenger marketing chatbots are not email marketing.” - Amanda Robinson
“You can have a chatbot set up on a Facebook post so when people comment using a certain trigger word, that will launch the bot.” - Amanda Robinson
“Majority of the messaging I’m using is pretty much more for housekeeping and administrative tools. So, I’m using it to collect somebody’s mailing address…” - Amanda Robinson
“It’s all streamlined into one, so I don’t need separate software and I don’t need to send them out to different landing pages or different areas of the web to then redirect them all back into one place. It’s all kind of happening right within one area.” - Amanda Robinson
“When it comes to funnels, when you’re looking at your cold audiences versus warm audiences and pre-marketing, you can really integrate a messenger marketing chatbot into pretty much any stage of your funnel.” - Amanda Robinson
“It’s a matter of doing your research as a marketer, providing value - being a smart marketer.” - Amanda Robinson
“Facebook is trying to put systems in place; chatbot providers are trying to refine their systems to help everybody come out as winners in the end.” - Amanda Robinson
“This isn’t to replace conversations with people. It’s just to add on another channel where people can self-serve that information in a more efficient fashion.” - Amanda Robinson
“Not everybody wants to be caught in automation. Some people really just want to talk to a person and feel like they’re being heard.” - Amanda Robinson
“If you’re building Facebook messenger marketing chatbots and you are not using Facebook ads as well, that’s gonna be a big miss” - Amanda Robinson
Resources:
Amanda Robinson
Twitter: @thedigitalgal
Instagram: @thedigitalgal
Facebook: @thedigitalgal
Facebook Ads Training: Facebook Ads 4-wk Group
Facebook Group: 360 Marketing Squad
LinkedIn: @thedigitalgal
Website: thedigitalgal.com
Manychat: manychat.com
Chatfuel: chatfuel.com
MobileMonkey: mobilemonkey.com
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
I recently listened to Facebook's Q1 2015 Earnings Report call. Mark Zuckerberg and Sheryl Sandberg were very upbeat about their report, the current position of the company and the future. On more than one occasion each of them reminded us of Facebook's mission to connect the world. Facebook’s Investor Relations page tells us: 
I like Facebook. I admit this openly and without coercion from Mark Zuckerberg/Jesse Eisenberg or Columbia Pictures. Why do I like Facebook? Because it’s a great tool for many of my clients. Especially the small to medium size businesses or professionals with small or single-person practices. They work directly with customers, who are almost certainly on Facebook and are using it to research local businesses as well as post photos from their kid’s graduations. 
