Live video is an essential component of your digital marketing strategy, Video is proven to be a vital tool for sales and marketing. Small businesses who leverage them experience better engagement from their audience, increased lead generation, and greater revenue. (more…)
Video is unquestionably an important ingredient to your digital marketing strategy. In fact, 2016 was declared “The Year of Video Marketing” as businesses and marketers sought to use creative ways to leverage videos to reach target audiences…especially in their social media marketing. 2017 is guaranteed to take this trend another notch higher on the scale of important digital marketing tactics. With social videos generating a whopping 1200% more shares than text and images combined, having a working video strategy is imperative to the overall growth and visibility of your brand. (more…)
Brands large and small are experiencing amazing success leveraging live streaming video platforms in their marketing. Using live video with your audience allows you to connect deeper with your market, share invaluable content that engages, increase exposure and improves conversion rates. In fact, Marketing Profs tells us 74% of businesses reported video content outperformed other content types in driving conversions. Its ability to capture attention quickly and get consumers to take action makes it one of the most effective marketing platforms to grow your brand and influence online. (more…)
This Guest Post is written by Brenna Clarine, a freelance blogger at Valoso, an online freelance video editing and videography platform.
If you're wondering how to market your business online, the first and most important step you can take is conquering the social media marketing arena. Video content marketing is one of the best ideas to prove your worth as a forward-thinking brand. Every major social network has made it easier to upload and share videos across the web, making them a great marketing platform. Whether you're taking advantage of Facebook Live, YouTube Live Streaming or simply uploading videos to your website, blog, YouTube Channel or Vimeo, video is where its at. (more…)
