So, what's up at Facebook? Facebook finished April with a bang when it held its f8 Developer Conference for Facebook app publishers in San Francisco on April 30. In the course of the day, we learned about several developments that will become important for any business looking to build or maintain an app for Facebook. Here are the most important developments for app publishers: (more…)
You’ve probably noticed when you search for a service on Google or Yahoo, some of the listings indicate customer reviews. Google links to them. Yahoo shows the average rating. Both also list reviews by Yelp, a popular review site focusing on local businesses. (more…)
The Securities and Exchange Commission (SEC) says it's okay for companies to use social media, such as Facebook and Twitter, to announce important information and still comply with the Regulations Fair Disclosure. A Recent ruling confirms that Regulation Fair Disclosure applies to social media used by companies the same way it applies to company websites. In 2008, the SEC clarified that companies can use websites to reach investors if the investors have been informed that important information is transmitted via website. (more…)
Nonprofit organizations are an important part of our society and need to take advantage of social media to be found. Social media has changed how people seek information, interact with businesses, and share information about their lives. Over 70% of adults who are online use social media and half of those adults use multiple social media platforms. Our attraction to social media is our natural desire for acceptance, approval, competition, status, self-expression, and closure. We can “like” a post to show approval and when our posts are “liked,” we feel acceptance. We compete in online games, receive virtual awards, and win virtual competitions with our friends. Tapping into these natural desires is what makes social media and nonprofit organizations a great team! (more…)
Facebook released first quarter financial information and Wall Street is buzzing. The company nearly tripled profit on a 72% increase in revenue in its first quarter Facebook’s first quarter profits increased to $642 million, from $219 million a year earlier. Its revenue climbed to $2.5 billion, up from $1.46 billion in the same period last year. Seems like just two years ago the company was generating losses. Chief Operating Officer Sheryl Sandberg said in an interview, “What has really changed for us in the past year or two is that we are now a large and increasingly important part of what you have to do if you're running a business.” (more…)
