Facebook Pixel
Ep 020: Build Trust And Credibility While Livestreaming

Ep 020: Build Trust And Credibility While Livestreaming

by | The Digital Slice

Ep 020: Build Trust And Credibility While Livestreaming

by Brad Friedman

Build Trust And Credibility While Livestreaming

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

People do business with people whether it is in a B2B or B2C environment. As humans, we like to deal with people whom we like, trust, and find credible.

As a business owner, this is the perspective you must keep in mind when implementing a digital marketing strategy. And, there is a powerful tool you can use to help build your credibility and have an audience put their trust in you.

Livestreaming gives every business an opportunity to present themselves live in front of an audience and allow prospects, customers and brand advocates some human connection and interaction. Discover how you can use livestreaming to build trust and credibility in this episode.

Ross Brand is the complete package. He is a livestreaming host and coach, live video creator, speaker and podcaster. He is the Founder of Livestream Universe which helps businesses to leverage livestreaming to build their personal brand and tribe.

Ross also has a professional HR background and has been a guest lecturer at New York University on topics such as “Leveraging Social Media to Optimize HR Outcomes” and “Building Your Professional Brand on Social Media for HR Pros”.

In this Episode:

  • The many ways to use livestreaming to establish your credibility and build trust
  • How keeping promises and offering only what you can actually deliver helps establish your credibility
  • How consistency is important in doing livestreams that are regularly scheduled especially when you’re just starting
  • How to get started with your first livestream and how to deal with content with the right intro/outro and some scripting
  • How talking about your passion or something you care about is a good topic of choice
  • How doing interview livestreams with guests is a good training ground to build confidence
  • Different interviews you can do for your livestream
  • How to repurpose and distribute livestream content
  • The importance of having a Facebook business page for livestreaming and other purposes
  • How to prepare for a livestream but still be flexible during the livestream itself
  • How to deal with technical issues and other challenges during a livestream
  • How to select the best interviewees for your type of audience
  • How expensive equipment is not the end all for a great livestream
  • How to choose the right equipment such as microphones
  • How to set up your background
  • How audio is the most important aspect of your livestream

Quotes From this Episode:
“The place where people go wrong with it is when people are marketing and they make promises they can’t keep.” - Ross Brand
“Offer what you can deliver on.” - Ross Brand
“When you’re starting out, consistency is really important because how else do people find you and how else do they learn about you and how else do they know that you’re serious and you’re gonna keep doing this?” - Ross Brand
“The place to do your first few livestreams are on your personal profile.” - Ross Brand
“Not everybody is suitable for every medium but there’s no reason why most people can’t do a capable job at livestreaming.” - Ross Brand
“Use that time when nobody shows up to practice.” - Ross Brand
“Interviews are a great way to do livestreams in general.” - Ross Brand
“Often, the best questions come from listening to your guest and then amplifying and asking questions based on what they said.” - Ross Brand
“Doing it with second-rate technology is better than not doing it all.” - Ross Brand
“The show really ends without audio.” - Ross Brand

Resources:

Ross Brand
Twitter: @iRossBrand
Facebook: @Livestreamuniverse
LinkedIn: @RossBrand
Websites: livestreamuniverse.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

[PODCAST] Lights, Camera, Let’s Talk Facebook Live!

[PODCAST] Lights, Camera, Let’s Talk Facebook Live!

by | Live Video, Podcast

What do you think you can do with the more than 2 billion active monthly users on Facebook right now? Certainly, there is so much you can do and no business owner in his right mind can ignore the enormous potential of Facebook in the overall marketing of products and services. After you have created your Facebook business page or personal account, you can then work on generating more likes or expanding your network of friends as you try to reach out to your audience. (more…)

Ep 008: Adjusting Your Digital Marketing Strategy To Sync With Recent Facebook Changes

Ep 008: Adjusting Your Digital Marketing Strategy To Sync With Recent Facebook Changes

by | The Digital Slice

Ep 008: Adjusting Your Digital Marketing Strategy To Sync With Recent Facebook Changes

by Brad Friedman

Adjusting Your Digital Marketing Strategy To Sync With Recent Facebook Changes

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Facebook is the world’s largest and most popular social networking site to date. Marketers and business owners often attempt to use Facebook due to its huge audience engagement, which they have taken advantage of successfully. In the recent changes to its algorithm however, many are taken aback and are scrambling for answers as to how to respond best to these changes.

What are you to do when your Facebook business page’s reach has declined? Should you continue posting content at this stage? What kind of content is being ranked by Facebook highest so you can formulate your content this way?

Here’s your slice of the digital tools, tips, and tactics on how you can still leverage Facebook to market your business effectively.

Brad Friedman is one of the most experienced and eclectic characters in the digital marketing world. Brad is an author, speaker, trainer, attorney, experienced executive, gadget addict, and time management guru. He is President of The Friedman Group, LLC, an inbound and social media marketing company. Brad understands how social media is a fluid and real-time marketplace for networking, collaboration, and business deals. He trains professionals how to use social networks to its utmost advantage. He believes in the power of social media and educates business owners and their team on how to continually engage prospects and current clients.

In this Episode:

  • The recent changes to Facebook’s algorithm that affect how you market your business on Facebook
  • How less public content is being shown on Facebook including videos, posts from publishers, and businesses
  • How posting from your Facebook business page, your reach will be diminished over time
  • How posts are going to be ranked differently, giving priority to posts that “spark conversations and meaningful interactions” among users
  • How to increase your chances of successfully using Facebook in spite of the significant changes
  • How posting less frequently but more thoughtfully is now advantageous with Facebook
  • How to create content that will stimulate conversation
  • How Facebook is ranking live video and why you should jump into live video today
  • How Facebook dislikes asking for comments, likes and shares on your posts as engagement-bait will be demoted in the Newsfeed
  • How important is mastering Facebook ads in order to drive traffic to your business page
  • How to use Facebook messenger chat bots along with human interaction
  • How to adapt to the Facebook changes using quality content, skills development, and new tech tools

Quotes From this Episode:
“Reach, and video watch time, and referral traffic from pages will also be decreasing” - Brad Friedman
“Over the last few years, we’ve seen that reach has gone down to 2 or 3 percent of people who already liked our business pages.” - Brad Friedman
“I think that is what we’ve been trying to do all along is increase engagement on our business pages so that we can build community.” - Brad Friedman
“If you are posting content that is not engaging, then it’s gonna rank lower on Facebook.” - Brad Friedman
“Posting less frequently is in the cards. I think it’s one of the things we need to consider.” - Brad Friedman
“We are trying to build more engagement than ever.” - Brad Friedman
“I have been preaching this for a long time and I continue to preach jumping into live video and doing it now.” - Brad Friedman
“Statistics tell us that live video leads to 6 times the interactions, according to Facebook.” - Brad Friedman
“We need to master Facebook ads.” - Brad Friedman
“As important as it is to embrace this technology, it’s just as important to maintain a high level of human interaction in the process.” - Brad Friedman

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Social Networks And eCommerce

Social Networks And eCommerce

by | Social Media

Over the past decade on the internet, there have been plenty of social networks taking the world by storm. They have reached an audience like no other form of communication has before. This is what makes it important to the eCommerce industry to utilize these social networks. (more…)

Pin It on Pinterest