As a small business owner, you've heard of the benefits of inbound marketing. With outbound, the marketing flow is from companies to consumers. But with inbound marketing, the flow is from consumers to companies. So the flow is inbound instead of outbound. Instead of your marketing being an interruption, it's a welcome relief to a prospect in need. (more…)
Father's Day is just around the corner. In 2017, you saw a lot of different types of advertising for Father's Day. From the music of Motown to massages. It seemed like fathers were in need of everything you could possibly give to them as a gift. It really doesn't matter whether you're selling goods or services that immediately appeal to a male clientele. Now's the time to be implementing and inbound marketing strategy for Father's Day. (more…)
Inbound marketing is a tactic you should employ to boost revenue for Father's Day. Aside from Christmas, Mother's and Father's day are two of the biggest gift giving holidays of the year. Consumers are in the mood to spend on their loved ones and are very responsive to effective inbound marketing campaigns. They will be using search engines to find gift ideas and will also be highly attuned to social media marketing. Best of all, they will be aggressive at pursuing content and will be delighted to see any innovative inbound marketing campaigns. Here are a few extremely effective ideas. (more…)
Father's Day is almost here again, and you're probably searching for new creative marketing ideas for your business to attract your demographic. If you stuck with mostly standard marketing concepts last year, you're likely wanting to do something more personal and targeted this time around. (more…)
Father's Day may not immediately bring as much emotion as Mother's Day for some, though the world of marketing should always assume emotion is universal. While “emotion” means a lot of different things, equating Father's Day with the items you sell has a lot of powerful potential. If you're holding a sale that day, or the previous week, for items you know dads want, marketing content needs to play up the most typical emotions they feel when receiving a gift from family members. (more…)
