Ep 076: Marketing To The Gaming Community
Ep 076: Marketing To The Gaming Community
Marketing To The Gaming Community
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Join Brad Friedman and Jamin Warren, Founder/CEO at Twofivesix talk about best practices for brands to reach the right gaming audience on the right platform with the right message.
Jamin is the CEO/founder at Twofivesix, a strategic consultancy that helps brands engage in the world of gaming. His work helps companies reach the right gaming audience on the right platform with the right message.
He also served as an advisor for the Museum of Modern Art’s design department, acted as cluster chair for the Gaming category for the Webbys, and hosted Game/Show for PBS Digital Studios. Prior to founding Twofivesix, Jamin covered arts and entertainment for the
Wall Street Journal.
In this Episode:
- Jamin talks about being a reporter at The Wall Street Journal, covering arts and entertainment.
- Jamin talks about starting his own video game magazine that eventually blossomed into a strategic consultancy that helps brands reach gamers.
- Jamin talks about there being around 2.5 billion people in the world.
- Jamin talks about companies like IKEA, Netflix and Spotify recognizing the importance of gaming and gamers.
- Jamin also talks about the demographics of today's gamers and where they may hang out online.
Quotes from this Episode:
“We're very quickly moving out of a world where you ask people, do you play games? And moving into a world where you ask them what games do they play?” – Jamin Warren
“Globally, the number of gamers sits roughly around 2 to 2.5 billion people. So, at this point, it's moving up to a place where it's half of the global population” – Jamin Warren
“In the United States, you know, more than half of all households have some gaming device.” – Jamin Warren
“You're starting to see more entertainment that's happening on gaming platforms in the form of, you know, movie releases or virtual concerts or things that are happening inside of gaming universes..” – Jamin Warren
“The other big driver is that you're starting to see a lot of non-gaming companies, thinking about gaming as a significant piece of its audience.” – Jamin Warren
Resources:
Jamin Warren:
LinkedIn: Jamin Warren
Instagram: Jamin Warren
Twitter: TwoFiveSix
Website: TwoFiveSix
And, here's the link to my calendar for the two slots I have open to give you a sample coaching session: Coaching Session With Brad
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
“100 Livestreaming & Digital Media Predictions,” by Ross Brand with a chapter by Brad Friedman
Here's the equipment we use and recommend:
Heil PR-40 Dynamic Studio Recording Microphone http://amzn.to/2hWshL8
Heil Sound PRSM Champagne Shockmount http://amzn.to/2hUMVen
Heil Sound PL-2T Overhead Broadcast Boom http://amzn.to/2hXTvB1
RODE Videomic Shotgun Microphone https://amzn.to/3cZp2fD
Logitech C920 Webcam http://amzn.to/2hNhiQk
Roland R-05 Digital Recorder http://amzn.to/2zZ2vN4
Neewer 6×9 foot Green Screen https://amzn.to/35G4K6u
Elgato Key Light https://amzn.to/3ial9Fg
LED Lighting Kit https://amzn.to/35GBPiW
Desk Mounting Stand https://amzn.to/3qanNxM
These products and more can be found at our Amazon Store Front
https://www.amazon.com/shop/bradfriedman
Our favorite Social Media Management Tool is AgoraPulse
https://friedmansocialmedia.com/agora
We highly recommend you use TubeBuddy to up your YouTube game!
TubeBuddy https://www.tubebuddy.com/TheFriedmanGroup
Libsyn is the Host of The Digital Slice Podcast. Just use our Libsyn code SLICE at https://friedmansocialmedia.com/libsyn to get up to 2 months of free podcasting service with Libsyn! Get your show on Apple Podcasts, get critical show-building stats—Libsyn even does video!
Streamyard is the tool we use to stream to all major platforms simultaneously directly from a browser. We also use Streamyard to record The Digital Slice Podcast because of its ability to provide us with crystal clear audio and 1080p video. Sign up today for free at https://friedmansocialmedia.com/streamyard
Launch your video Membership course or subscription website community with Uscreen. Uscreen helps creators like you build and grow their online video business with membership sites. See what you can do with Uscreen! https://friedmansocialmedia.com/uscreen
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
AFFILIATE LINKS
Thank you for trusting me with my honest opinion on future purchases you may make after listening to this podcast. I am always completely transparent with you. As a friend of The Friedman Group, LLC you allow me to be able to use affiliate/referral links when suggesting items for purchase. Please know I am a customer myself or have done sufficient research to feel comfortable sharing these links with you. When you click on a link and purchase the item I may receive a small “commission.” This allows me to continue to provide you with quality content and doesn't affect you in any way at checkout.
Not every link is a referral link and some appear here because my guest spoke about them and I want to make it easy for you to check 'em out. Thank you!