Not long ago, I wrote a piece about avoiding blogging burnout and offered ideas about where to find topics to write about. One of the suggestions I used comes from David Spark, who suggests looking at your Inbox for inspiration. What are clients asking about? If one is wondering about why Google is going on and on about Pigeon or Panda or Penguin, chances are others are, too. (more…)
Google Analytics sounds a lot more complicated than it really is. It’s probably the word “analytics” that trips people up. It brings to mind college courses like probability and statistics that me and many of my pre-law friends avoided. (more…)
Image courtesy of Stuart Miles / FreeDigitalPhotos.net
One of the reasons social media is so popular with researchers is it provides an opportunity to listen in on conversations, AKA social listening. You should be doing the same with your customers through your website, Facebook page, Twitter feed, and other sites you regularly use. You’d be surprised at how much you can learn by just tying in a hashtag (#) on Twitter and Facebook.
But first, you need to know what to talk about.
Online marketers spend a great deal of time looking at data measurement features such as number of visitors to a site, but often overlook online marketing metrics that matter most. While it’s important to have site visitors, this is merely a small piece of the marketing performance metrics toolbox. (more…)
