by Brad Friedman | General Business Advice, Inbound Marketing
Every business owner is looking for SEO tips. It's getting harder and harder to get our website found via organic searches. So, SEO, or search engine optimization, has become very important. The actually language you use is also very important in keeping or driving away current customers, leads and prospects. You can convey the same information in a conversational, technical, dry, forceful or enthusiastic way. But the way in which you write needs to resonate with your target audience. (more…)
by Brad Friedman | Social Media
This week's guest post was written by Sarah Smith, a small business owner and a writer of Constant Clicks she is currently learning about digital marketing.
Earlier this year, Google released a major update to the algorithm the company uses to rank websites on its results pages. The update codified a new standard for webpages- mobile responsiveness, or mobile readiness. Sites that meet the standard now get boosted above those that do not for all search users on mobile devices. (more…)
by Brad Friedman | Social Media
It's been two weeks. Did you survive Mobilegeddon? Google made it official on May 5th when they implemented the long-taled-ablout Mobilegeddon. Beginning on the 5th, if your blog or website isn't mobile-friendly you are going to be penalized in Google search results. Moreover, Google seems to be grouping tablets with desktops when it provides search analytics. So it’s definitely smartphones taking the lead on search. This means you must make sure your content is easy to read and digest on the small screen. (more…)
by Brad Friedman | Social Media
Have you been wondering what’s been going on with Google+?
Toward the end of April word leaked that Google+ would no longer be considered a product. Instead it would be a platform – ending its so-called competition with other social networks like Facebook and Twitter. Change is in the air. And, one thing we know for sure is that Google shelved its policy of requiring Google+ integration for all Google products. Yet, Google plus has always been about making every Google user a signed-in Google user. I’m thinking this will never change. (more…)
by Brad Friedman | General Business Advice, Social Media
People often ask me, “Will customer reviews help or hurt my business?” Several months ago, I advised readers not to panic over customer reviews and to claim their accounts on Google Local, Yelp, and other sites that list businesses and accept reviews. Since then, I’ve come across a mix of opinions regarding customer reviews, and I still think that good, honest businesses benefit from reviews, even if they aren’t always full of praise. (more…)
It's been two weeks. Did you survive Mobilegeddon? Google made it official on May 5th when they implemented the long-taled-ablout Mobilegeddon. Beginning on the 5th, if your blog or website isn't mobile-friendly you are going to be penalized in Google search results. Moreover, Google seems to be grouping tablets with desktops when it provides search analytics. So it’s definitely smartphones taking the lead on search. This means you must make sure your content is easy to read and digest on the small screen. 
Have you been wondering what’s been going on with Google+?
People often ask me, “Will customer reviews help or hurt my business?” Several months ago, 
