As a small business owner, you've heard of the benefits of inbound marketing. With outbound, the marketing flow is from companies to consumers. But with inbound marketing, the flow is from consumers to companies. So the flow is inbound instead of outbound. Instead of your marketing being an interruption, it's a welcome relief to a prospect in need. (more…)
Father's Day is just around the corner. In 2017, you saw a lot of different types of advertising for Father's Day. From the music of Motown to massages. It seemed like fathers were in need of everything you could possibly give to them as a gift. It really doesn't matter whether you're selling goods or services that immediately appeal to a male clientele. Now's the time to be implementing and inbound marketing strategy for Father's Day. (more…)
St. Patrick's Day is one of several holidays (including Valentine's Day and Halloween) that has gotten a lot bigger in recent years. Aside from parades, people are going out, dressing up, holding their own theme parties, and even buying each other gifts. It's also expanded beyond the original theme of a strictly Irish or religious holiday. It's now a day people use as an excuse to socialize and have a good time. St. Patrick's Day also presents your business with many marketing opportunities. With so many people looking for ways to celebrate, there's no reason why you can't turn this into a profitable day for your business. (more…)
Memorial Day is not only a day many Americans are free from work responsibilities to observe the sacrifice our service men and women have given for our freedom. but a day in which businesses provide promotions for their leads and current customers. Memorial Day marks the start of summer, an exciting observance to kickoff barbecues and extended time with family and friends. Consumers are constantly on the look out for Memorial Day sales because businesses use the day of celebration to provide opportunities for themselves, as well as consumers.
The biggest shopping season of the year is in full force. And, there's still time to implement your holiday social media marketing campaign. (more…)
