Ep 028: Generate Revenue With Your Holiday Marketing Plan
Ep 028: Generate Revenue With Your Holiday Marketing Plan
Generate Revenue With Your Holiday Marketing Plan
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
The holidays are coming up, but what marketing plan? Business owners are humans too and naturally, they cannot be expected to think business when it’s the holidays, right? Well maybe, but if you want to think outside the box and be a highly innovative entrepreneur, then take advantage of the huge opportunity the holidays represent. Specifically, you can actually ramp up your sales and generate revenue during the holiday season.
Statistics show how people’s buying behavior tends to get more optimistic during the holidays as well as during the first quarter of the next year. People are in such a good mood that spending becomes one of the most logical things they can do. So, if you do not have a marketing plan yet for the holidays, today is a good day to start with various tips and tricks you can learn from this episode of The Digital Slice Podcast. If you do have a holiday marketing plan already, it’s not too late.
In this Episode:
- The religious and non-religious holidays to watch out and plan for in terms of marketing
- How most people are busy with online and offline activities during the holidays
- How you should be getting ahead of the rest in your promotions and marketing
- Important statistics that show how sales tend to blow up during the holidays and early next year
- Taking advantage of people’s shopping, buying, and planning mood for next year
- How email is still effective as a marketing strategy especially for the holidays
- Three tactics to help you succeed with your holiday marketing plan
- Setting SMART goals that will guide your overall marketing strategy
- How to create an offer to encourage engagement from potential customers
- How to segment your market via email to make relevant offers to the right buyer personas
- How to create offers that are specific to an audience
- How to create your marketing plan for the holidays
- The essence of a great marketing plan with measurable results and evaluation
- Five practices to successfully implement your marketing campaign
- The importance of building trust through videos, reviews, and testimonials
- How to create a content calendar
- Welcoming the Bradbot! Sign up at https://thebradbot.com
Quotes From this Episode:
“It’s really important that you get your act together as quickly as you can and get ahead of the curve.” - Brad Friedman
“Now through the end of the year is a huge opportunity for retailers of all kind. It’s a huge opportunity for service providers too.” - Brad Friedman
“Email is not dead. Email’s actually one of the best ways to reach people during the holidays.” - Brad Friedman
“If you’re doing email marketing during the holiday season, you are going to get a bigger piece of the holiday pie.” - Brad Friedman
“Give something away to get somebody’s interest in your products or service.” - Brad Friedman
“Nobody enjoys getting an email that doesn’t apply to them.
“No promotion is one size fits all. Promotions are created for specific buyer personas.” - Brad Friedman
“To run your campaign, you push content out.” - Brad Friedman
“Help them to click because that’s your measurable content.” - Brad Friedman
“Make your offer or your promotion engaging.” - Brad Friedman
“I’m more likely to trust a review from a peer or a colleague of mine than I am to trust what you’re telling me.” - Brad Friedman
“Make sure that your marketing efforts are mobile-responsive.” - Brad Friedman
Resources:
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
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