The Fast Pace Of Inbound Marketing
There's a fast pace to inbound marketing. We read headlines with catch phrases such as “how to leverage marketing” and “signs that your marketing is failing.” We ask ourselves what we could do differently within the company to ensure we're converting more new leads into paying customers. Whether a new consumer finds your company and fills out a web form, responds to an email, joins your Facebook group, or calls, you must give them experiences that will convert them. One way to convert consumers is to post content that speaks to them at the first stage in their buyer's journey. (more…)
