Inbound Marketing Leads: How The Right Tracking Mechanism Can Determine The Quality
Inbound marketing is all about inbound marketing leads. Right? But, how do you know whether the new leads entering your CRM actually have a good chance of becoming customers? Given the growing popularity of inbound marketing, this question becomes increasingly important. More and more of the brands competing with you for your audience's attention will utilize some form of inbound marketing lead generation. The only way to set yourself apart is to generate better quality leads. (more…)