The 4th of July is just around the corner. Quality inbound and social media marketing are a continuous process. You need to generate new content all the time. You may begin with a flood of ideas, but as with anything, you will sometimes experience plateaus or writer's block. Taking advantage of special occasions like holidays are a great way to generate new and useful content in all sorts of ways. (more…)
As a small business owner, you've heard of the benefits of inbound marketing. With outbound, the marketing flow is from companies to consumers. But with inbound marketing, the flow is from consumers to companies. So the flow is inbound instead of outbound. Instead of your marketing being an interruption, it's a welcome relief to a prospect in need. (more…)
Father's Day is just around the corner. In 2017, you saw a lot of different types of advertising for Father's Day. From the music of Motown to massages. It seemed like fathers were in need of everything you could possibly give to them as a gift. It really doesn't matter whether you're selling goods or services that immediately appeal to a male clientele. Now's the time to be implementing and inbound marketing strategy for Father's Day. (more…)
The Digital Slice Podcast is brought to you by The Friedman Group, LLC
Inbound or outbound? One of the questions you may be confronted with when it comes to marketing is whether you should have an inbound or an outbound strategy. This is especially important considering the investment required when implementing these marketing strategies over a period of time.
At the end of the day, what you need is an effective technique that does not only attract potential customers but also helps build trust that will lay the foundation for a long-term relationship with them. Inbound marketing could be a good fit for your company. But beyond marketing, an inbound revolution has been taking place - making inbound a philosophy to guide and direct your whole organization and business toward success. Discover the principles of Inbound Organization in this episode of The Digital Slice Podcast and learn how to live it and breathe it in your business.
Dan Tyre is one of the original team members of Hubspot. Dan is a recognized authority in inbound marketing as well as sales. He is also a senior level software executive, writer, speaker, investor, mentor and coach for inbound success. His expertise is in inbound sales, inbound marketing, and inbound service.
Todd Hockenberry is the owner of Top Line Results, LLC specializing in leading revenue growth in small to medium-sized companies and focusing on capital equipment, technology, and manufacturing. Todd is a published author for industry and technology trends specifically in magazines such as Photonics Online, The Fabricator, Modern Application News, Industrial Laser Solutions to name a few. He is also a sought-after speaker in trade shows and tech conferences.
In this Episode:
Quotes From this Episode:
“We started to write about case studies and application stories and solution stories about problems and solutions and what we found was we could really engage an audience.” - Todd Hockenberry
“We wanted to give HubSpot Partners a tool and a credibility piece that they could hand to customers or prospects and say, this isn’t just about marketing, it’s really about your whole business.” - Todd Hockenberry
“Buyers’ behavior has changed over the last ten years.” - Dan Tyre
“The balance of power just went from the sales person and over to you.” - Dan Tyre
“The basis of inbound in this book is you gotta be a human being.” - Dan Tyre
“You have to understand and treat people like human beings.” - Dan Tyre
“To grow, you need to change your business.” - Todd Hockenberry
“If you’re not practicing Inbound, quit.” - Dan Tyre
“Your customers, your users are your best sales people if they’re happy.” - Todd Hockenberry
“Reality is, if you don’t practice Inbound, you’re gonna get annihilated, and I can prove it.” - Dan Tyre
“Inbound is all about being a human being.” - Dan Tyre
“Companies have to recognize that the brand they project to their customers is also one they have to think about and cultivate for their employees.” - Todd Hockenberry
Resources:
Dan Tyre
Twitter: @dantyre
Facebook: https://www.facebook.com/dtyre
LinkedIn: https://www.linkedin.com/in/dantyre01/
Website: https://hubspot.com
Website: https://www.hubspot.com/dantyre
Todd Hockenberry
Twitter: @ToddHockenberry
Facebook: https://www.facebook.com/todd.hockenberry
LinkedIn: https://www.linkedin.com/in/toddhockenberry/
Website: https://www.top-line-results.com/
Book by Dan Tyre and Todd Hockenberry: Inbound Organization
Brad Friedman
Twitter:
Facebook: https://www.facebook.com/thefriedmangroup
LinkedIn:
https://www.linkedin.com/in/bfriedman/
https://www.linkedin.com/company/the-friedman-group-llc
Youtube: https://www.youtube.com/friedmansocialmedia
Website: https://friedmansocialmedia.com
Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman
Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.
![The Inbound Organization With Dan Tyre & Todd Hockenberry [PODCAST]](https://friedmansocialmedia.com/wp-content/uploads/2018/05/inbound_organization_blog.png)
We live in a world where your prospects are bombarded with information and multiple distractions. Business owners are in search of tactics to steer them away from all of that and get their attention on your product or service? Marketing to this highly technological and openly social generation is currently quite challenging. (more…)
