by Brad Friedman | Inbound Marketing
Inbound marketing is all about inbound marketing leads. Right? But, how do you know whether the new leads entering your CRM actually have a good chance of becoming customers? Given the growing popularity of inbound marketing, this question becomes increasingly important. More and more of the brands competing with you for your audience's attention will utilize some form of inbound marketing lead generation. The only way to set yourself apart is to generate better quality leads. (more…)
by Brad Friedman | General Business Advice, Inbound Marketing
Many businesses grow in an unplanned kind of way. If there is a greater demand for the product or service, then the business owner will increase the supply. But you may not always make an effort to increase the demand. You may not always have a goal in your mind about how much you want to sell and what type of profit you want to make. (more…)
by Brad Friedman | Inbound Marketing
Since the dawn of the internet, financial services providers have had to deal with strong competition from online services companies. Whether it is banking, insurance, investment, or other financial services, online companies have benefited from technology trends and consumer preferences. Online providers have taken a bite out of financial services companies. Consequently, many traditional companies are turning to inbound marketing to bring value to potential and existing customers. (more…)
by Brad Friedman | Inbound Marketing
For a financial services company, no matter how big or small, most of your clients will need at least one transaction done in a year like help with their taxes. Because of this, your steady business is based on a constant stream of new leads rather than a regular customer base that will come back to you week after week. (more…)
by Brad Friedman | Inbound Marketing
The psychology of trust and inbound marketing isn’t entirely new. It’s new in the virtual world. Learning about a product or service from a friend on social media or a blog is a relatively new development which wouldn’t have been possible before the spread of the internet. (more…)
