by Brad Friedman | Inbound Marketing
Inbound marketing is a perfect match for marketing virtually any business, but some real estate professionals are slow to come around to the idea of applying the inbound marketing methodology to their business. They continue to rely on outbound tools and techniques like radio and print advertising to get prospective clients' attention, and deliver their message. The problem with this approach is they waste marketing resources delivering their message to a lot of people who are not in the real estate market, either as buyers or sellers. (more…)
by Brad Friedman | Inbound Marketing
To some people, inbound marketing might seem like a contradiction in terms. Isn’t marketing always outbound? Isn’t it up to the company to reach out to the consumer and convince them to buy a certain product or service? (more…)
by Brad Friedman | Inbound Marketing
Have you bought into the concept of inbound marketing, or do you think this is a contradiction in terms? We’re so used to the idea that marketing should be outbound, we ignore the evidence in front of our own eyes. And this evidence proves inbound marketing works a lot better than outbound, largely because of the fact inbound marketers spend less time trying to “persuade” the prospect. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing strategies have proved immensely successful. The first search engines didn’t launch until the 1990s (the first was Archie in 1990, followed rapidly by a host of others, including Yahoo in 1994, Google in 1995, Ask in 1997 and MSN in 1998). It was soon after that Brian Halligan, CEO of Hubspot, coined the phrase “inbound marketing” in 1999. (more…)
by Brad Friedman | Inbound Marketing
Inbound marketing is a technique that works no matter what field you’re engaged in. For financial services providers especially, it’s possible to increase your customer base exponentially by utilizing this method. This is because one of the things that people look for in a financial advisor is reliability. They want to find someone they can trust with their money. As a result, marketing methods which go over the top are generally suspect. Everyone knows that they can’t double or treble their money in a short period of time and they don’t trust people who promise them such things. On the other hand, they are much more likely to trust someone who doesn’t make an obvious effort to lure them in i.e., someone who practices inbound marketing. (more…)
