Insurance Brokers And Inbound Marketing: Proving Your Expertise To Prospects
We don't often think about insurance brokers and inbound marketing. The insurance industry is just as competitive as any other industry today, if not more. Whether you're a broker selling insurance to businesses or individuals, the competition in your industry is likely a huge concern. Generating leads and nurturing them until they are ready to commit to buying a policy from you is never an easy task when your competitors offer nearly the same thing. (more…)
An inbound marketing strategy sometimes gets overlooked by smaller businesses that think they need to do more outbound marketing to capture their demographics. Yet, outbound marketing still uses too much of the cheerleader sales approach for promotion purposes. Nowadays, the overly adamant sales approach reminds most people of something resembling spam. Consumers prefer a more natural approach to marketing, including more personalization. 
More businesses hire inbound marketing consultants nowadays to, among other things, help them understand their customers. Because we're living in an increasingly more competitive business world, taking time to fully understand what your demographic is and who you need to reach usurps time reserved for other things. The irony of this is you can't really be competitive in your business unless you understand your customer demographics first. 
Small businesses rarely have the resources to advance their social media and inbound marketing goals. Staff is too busy working on projects. Even when time is freed up once a major project is over, sporadic investing in these key tasks just won’t make much of a dent in your outreach. Do you know when it is time for you to outsource social media and inbound marketing? 
Inbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack. 
