It's never too early to prepare. Halloween, Black Friday, Cyber Monday, Christmas, and other holidays may ensure your brand's success in 2016, but why not plan ahead for 2017? To sustain your success not just now but in the future, you need to understand upcoming trends in order to act quickly once they happen. To get you ready, here are our 5 predictions for social media marketing in 2017. (more…)
During the holiday season, there are opportunities galore for digital marketing. This is the time when people set out to buy gifts for friends and family. And while they’re doing that, they might also decide to buy something for themselves. Who can resist the displays, the discounts and the urge to indulge in some retail therapy while everyone else is doing the same? Holiday shopping increased by 12.1% between 2014 and 2015 and there's no reason to believe there won't be an increase again this year. (more…)
This guest post is written by Pierre de Braux, a content strategist at Spiralytics who loves to read, write and learn about all things marketing-related. Join Pierre on his quest for glory @PierredeBraux.
When you’re generating leads, you need to master the art of telling people exactlywhat to do without actually saying it out loud. It seems simple, but it’s actually hard. Especially since people are becoming more and more protective of their privacy and what information they put online. (more…)
Social media offers a number of challenges for those in the insurance business, but it is not impossible! There are a number of ways for brokers to improve insurance marketing through the use of social media; allow us to share the best five ways we have seen. (more…)
Social Media is all about real people interacting with other real people and brands. You need to remember this when you are crafting your social media strategy. Bring the social concept back into your strategy, and you will find a more engaged audience and greater results. (more…)
