by Brad Friedman | Social Media
As the Fourth of July fast approaches, have you thought about what kind of original inbound and social media marketing tie-ins you could do with the holiday? While it's usually customary for companies to have sales connected to the Fourth, you probably don't want to adhere to the usual ideas. With such rich creative canvases available now in content marketing, it opens a door to connecting the Fourth of July to your business products in ways you couldn't do in years past. (more…)
by Brad Friedman | Inbound Marketing
In 2011, a husband and wife team founded Main Line Family Law Center in Haverstown, Pa. The center was a small business of two professionals against the world. Divorce issues and family law are a field where quiet, private consultative marketing is better than anything noisy. The clients of the family law center would rather quietly Google than ask friends where to go or see brash advertising on television. (more…)
by Brad Friedman | Gadgets - Technology, Inbound Marketing
In the future, you will have personal relationships with the brands that surround you. What does that mean exactly? It means the massive shift from outbound marketing to highly personalized inbound marketing will reach its logical conclusion: brands will become personalities (think of the endearing droids in Star Wars), who can consolidate all of the objectives of content marketing into a simple 1:1 interaction between the customer and the brand. (more…)
by Brad Friedman | General Business Advice
Memorial Day is May 30th and is part of Military Appreciation Month. Many also celebrate Memorial Day as the introduction to Summer. The nation honors the service of those who sacrificed their lives serving in The United States military. It also celebrates the coming of Summer. What is the coincidence of these two apparently opposite sentiments? The coincidence may be related to flowers. The holiday originated after the American Civil War as Decoration Day, a day when the nation decorated the graves of veterans with flowers, the flowers of May. You know, “April showers bring May flowers.” The holiday became Memorial Day with the merger of the Union and Confederate Decoration Day holidays merged after the turn of the century. (more…)
by Brad Friedman | General Business Advice
Do you need a digital marketing consultant? A major component of a small business's online success lies in their ability to implement an effective digital marketing strategy. The digital marketing world is always moving, changing, and growing. (more…)
