Develop Your Brand’s Voice
Your brand’s voice is your voice too. I’m not necessarily talking about your physical voice, although this can certainly be part of your image. But I want you to think about how you “sound” online? (more…)
Inbound Marketing And SEO For Financial Services Providers
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Attracting new clients through inbound marketing and SEO are marketing practices financial service providers are using more and more. It makes good business sense and provides returns matching, if not exceeding, traditional advertising. (more…)
Three Inbound Marketing Ideas For Financial Services Professionals
Inbound marketing is the process of advertising your financial services firm through published content in order to turn strangers into friends, and friends into promoters of your firm. Here are three inbound marketing tools that, if used consistently, can set you apart from the rest of the pack. (more…)
Implement an Effective Inbound Marketing Strategy To Survive
If you want to do business online, it is essential to have an effective inbound marketing strategy. Inbound marketing utilizes new forms of marketing such as blogs, social media, and pay-per-click advertising to directly appeal to your target audience. In contrast, outbound marketing is where marketers try to find customers through cold-calling, radio, sales flyers and TV advertisements; this type of marketing appeals to a much larger audience and is typically more costly. (more…)
Inbound And Social Media Marketing: Why Attorneys Should Use It
While most attorneys are at least somewhat familiar with traditional “outbound marketing” approaches, such as buying television and radio ads, billboards, email lists, etc., it seems few are familiar with the concept of “inbound marketing” and using social media to generate business. So what is inbound marketing, how does it work, and why should this tool be in your marketing shed? (more…)
