by Brad Friedman | Inbound Marketing
When you think of how to grow your insurance broker business what comes to mind? There are several marketing options. There's billboard advertising, word of mouth, fairs, newspaper advertising you name it. But, what about inbound marketing? Inbound marketing has taken off in the business world. Many have experienced a substantial amount of success utilizing its methods because it is customer-centric. But, as an insurance broker, how can it work for you? (more…)
by Brad Friedman | Inbound Marketing
What do most doctors, lawyers, insurance brokers, and real estate agents all have in common? They are all professional services providers who generally have location-specific businesses. It is not uncommon for each of these professionals to receive 80 percent or more of their business from within a 25-mile radius of their office(s). Therefore, the most important inbound marketing strategy for professional services providers will build a very localized audience of potential clients. Don't you agree? (more…)
by Brad Friedman | Social Media
Insurance Social Media Marketing Strategy Tips
The marketing world has changed drastically. Television, radio and newspaper ads used to be all the marketing insurance brokers needed. Now, since the invention of LinkedIn, Facebook and Twitter et. al., the marketing game has changed. These social media sites have forced insurance brokers to employ a different online marketing mindset. (more…)
by Brad Friedman | Social Media
Insurance brokers can leverage LinkedIn for prospecting. Chances are you have at least considered LinkedIn as your social media network of choice to prospect for new clients. And you're not alone: no less than 60% of brokers named it as their social network of choice in a 2015 survey, far ahead of Facebook - which came in second at 14%. (more…)
