Ep 010: Take Your Blog To The Next Level – Tips And Tricks For Bloggers

by Brad Friedman

Take Your Blog To The Next Level - Tips And Tricks For Bloggers

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Should you be blogging at this point in your business? Content marketing has always been on top of the list of any organization’s or brand’s marketing strategies, and for a good reason. In particular, blogging as a form of content marketing has helped many companies achieve success in measurable ways.

For one, it can help you establish thought leadership in the industry. It can also drive traffic to your website and increase the likelihood of conversions. But, how can you maximize the benefits of blogging so it can continually help you with sales and marketing?

In this episode of BRADS.LIVE, we discover many ways to generate content, make use of tools, and genuinely help people with your blog content while growing your company.

Mike Alton is a speaker, award-winning blogger, author, and brand evangelist. His blog, The Social Media Hat is a content marketing haven and resource complete with ebooks, guides, and free articles for small businesses. Mike teaches businesses strategies, tactics, and tools for success through content marketing together with SEO, social media, and mobile apps. He is also an Agorapulse brand evangelist, strengthening its relationship with agencies, influencers, social media educators and brands.

In this Episode:

How Mike has been blogging for 10 years and how he started The Social Media Hat
The direct relationship between the amount of content created and speed of online success
How helpful content brings in traffic, leads, and sales conversions
The results of a HupSpot study on how effective content creation is for numerous companies
How blogs generate organic traffic
How to overcome the challenges of creating enough posts for your blog
How blog posts should ideally come from your own experience or opinion instead of being heavily researched
How to use Evernote to track your ideas for blog topics
Making use of your audience’s frequently asked questions and questions they’re supposed to be asking as blog post ideas
How to use videos or video interviews as the basis for your content
How content creation is more cost-effective and inbound marketing-oriented
The advantages of content publishing vs. Cold-calling
How to develop the blogger’s mindset
How sharing about personal interests can make you relatable and focusing on only one interest for branding purposes
The real essence of newsjacking and leveraging the news cycle bell curve
Considerations on what you can write about in relation to interest and layering
How to gauge which content is relevant for your audience using tools
How blogging should be very conversational like you are speaking to your audience directly
How to create authentic content that’s more your own than outsourced
How to do SEO by linking, interlinking, and creating long-form content
How to use Agorapulse to custom-promote your content

Quotes From this Episode:
“The more that you’re able to publish, generally speaking, the faster you’ll get to whatever those goals are.” - Mike Alton
“After about 50 pieces of content, the number of visits and the number of leads began to rise exponentially.” - Mike Alton
“Blog posts do not have to be heavily researched.” - Mike Alton
“The other hurdle that a lot of people have that they may or may not admit is that they hate to write.” - Mike Alton
“Once you’ve pushed it out, that content keeps working for you, day and night without you ever having to pick up the phone.” - Mike Alton
“But if you spend an hour creating a piece of content that really helps people, all the feedback is positive.” - Mike Alton
“That’s what happens over time once you do inbound marketing, people come to you and they’re already grateful.” - Mike Alton
“I need to talk about something personal so that people can relate to me on social media.” - Mike Alton
“When they see a particular event that has happened, you need to ask yourself, is now a good time to write about?” - Mike Alton
“If you got an idea for a particular blog post, but you’re not sure if there’s real interest there or not, take it to social and ask.” - Mike Alton
“Your blog is a real opportunity for you to share who you are.” - Mike Alton

Resources:

Mike Alton
Twitter: @mike_allton
LinkedIn: https://www.linkedin.com/in/mikeallton/
Website: https://www.thesocialmediahat.com

Evernote
https://evernote.com

Newsjacking
https://www.davidmeermanscott.com/books/newsjacking/ -Online Course
Newsjacking-Inject Breaking Generate Coverage -eBook by David Meerman Scott

BuzzSumo
http://buzzsumo.com/

SEMrush
https://www.semrush.com

Agorapulse
https://www.agorapulse.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

5 Big Reasons Why B2B Brands Should Use LinkedIn Pulse

by Brad Friedman | Social Media

Are you sharing your high-quality blog content on LinkedIn Pulse? LinkedIn is the world’s largest social professional network. It’s by far one of the best platforms for B2B marketers to connect with experts and influencers in their niche, build strategic relationships, and enhance your brand's reputation. In fact, LinkedIn is the #1 social media channel leveraged by B2B marketers. It is designed for the business community and marketers like you! (more…)

What Do You Think About The New LinkedIn?

by Brad Friedman | Social Media

What do you think about the new LinkedIn? If you're active on social media, it's important to keep up with the latest news and changes on the various platforms. In January, LinkedIn altered its layout for desktops. The changes are rolling out gradually and will soon apply to all accounts. If you haven't yet noticed a difference, you soon will. I've been waiting to write about this until the changes sunk in. Good thing I did. Some of the changes didn't go over well with LinkedIn members and were dialed back. Let's take a look at the new features some have currently and everyone will have soon. (more…)

How Honesty Can Give An Edge To Your Inbound Marketing Strategy

by Brad Friedman | Inbound Marketing

Although inbound marketing has become very popular, a lot of people still have doubts about whether it actually works. This is because inbound goes against everything we’ve learned about marketing. When we think about marketing, we visualize a process of reaching out to the customer to convince them the product or service we’re selling is worth the investment i.e. we visualize outbound marketing. Inbound works in the opposite way. You don’t reach out to the customer; they reach out to you. And there are many inbound marketing techniques you can use to make sure that you don’t lose out when this happens. (more…)

Tips To Protect Your Information On Social Media

by Brad Friedman | Social Media

This week’s Guest Post is written by Cassie Phillips. Cassie likes being on the inside, learning about what is happening next in the technology and online security world.

The Friedman Group knows social media, and it is an honor to be able to share information with their readers about some of the dangers of social media and how to mitigate those dangers. Their website is composed of true professionals giving the best information on the subject, regardless of the scale of your endeavors. For example, this article about the B2B side of the social media marketing equation is a fresh look for businesses. (more…)

Subscribe To Our Blog

Search our site

Pin It on Pinterest