Most businesses have more than one product or service, and each may have a unique target audience. Recognizing this, LinkedIn, the professional social networking site, has created Showcase Pages. Pages that allow companies to focus their brand messages for particular content to specific audiences. (more…)
With over 250 million LinkedIn members, it's more important than ever for financial professionals to have an optimized profile as the foundation of your LinkedIn presence. More and more financial professionals are getting involved with LinkedIn and social media. If you want to be found by your clients, prospects and referral sources, you need to follow these 6 tips. (more…)
Source: http://lawyerist.com/social-media-ethics-lawyers-top-5/
The Code of Professional Responsibility, Rule 1.1 Competence provides, “A lawyer shall provide competent representation to a client. Competent representation requires the legal knowledge, skill, thoroughness and preparation reasonably necessary for the representation.” (more…)
When I meet with Financial Advisors to discuss their online strategy and use of social media the conversation nearly always turns to the Advisor's skepticism about generating business from social media. Everyone is also concerned about compliance issues, and rightly so. But, with a solid strategy in place, you can handle compliance issues. It's those intangible concerns that get us off track.
Since this happens so often, I've done some research and put together a list of social media statistics Financial Advisors should know. (more…)
When an attorney asks me why they should bother getting involved with LinkedIn I generally respond first by providing them with some facts and stats. (more…)
