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Ep 024: Live Video, LinkedIn And More

Ep 024: Live Video, LinkedIn And More

by | The Digital Slice

Ep 024: Live Video, LinkedIn And More

by Brad Friedman

Live Video, LinkedIn And More

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

Is technology a friend or a foe? What about social media? Depending on how you are using it, both social media and technology tend to work to your business’ advantage.

The key is to be able to intimately know how they work by testing and regularly and consistently using them. So, it isn’t enough to just do your research, you have to apply what you know to see it for yourself and determine which social media network is going to give you the most bang for your buck.

For example, right now, LinkedIn is one platform that is not being used to its potential when it comes to video. So, this is a great place for you to get comfortable posting and testing video content. Instagram is also another platform for live video that allows you to reach out to the masses.

This episode of The Digital Slice Podcast is a full episode on live video, LinkedIn, Instagram, and so much more for you to learn and benefit from.

Todd Bergin is a Live Video guru, Instagram expert, strategist, podcaster and entrepreneur. Todd is a recovering attorney who found another passion in entrepreneurship with a special focus on digital media and marketing using live and recorded video and podcasts.

He is passionate about helping entrepreneurs implement strategies that are both effective and efficient as they try to grow their influence online so they achieve real-world results. Todd also hosts 2 podcasts on a daily basis. One is called Grammer School which is a marketing podcast about Instagram intended for entrepreneurs. The other one is Entrepreneur Live Video which is focused on live video marketing.

Todd offers various services and products including live and recorded video strategy and creation. Podcasting creation and strategy and other consulting services.

In this Episode:

  • Todd’s learning experience at Sean Cannell’s Grow with Video Live conference in Las Vegas
  • How LinkedIn video is still untapped with its millions of users making it very valuable
  • LinkedIn video’s potential as the next big thing after YouTube
  • How video fares very well on LinkedIn because they are real name accounts, brands, or businesses
  • How conferences can be a bit tricky in terms of content coverage but very valuable for networking
  • How Instagram Live can benefit your business
  • How to pump in high quality audio for your Instagram Live and pull out audio for a podcast
  • How Todd got invited to Michael Stelzner’s Social Media Marketing podcast via his Instagram work
  • How high-end mixers also tend to give more audio quality
  • The technical set up for your Instagram audio with mixers and adapters
  • Freebies from Todd on Instagram tips, Instagram stories tips, etc.
  • How to create Instagram video that flows
  • Todd’s Grammer School and Entrepreneur Live Video podcasts
  • How any form of content you produce should be enough in order for it to matter
  • How to record your podcasts in batches so you can have daily episodes
  • How bite-size daily content creates bigger impact
  • How Todd handles each podcast episode in a simple but sustainable manner
  • How Grammer School is different from the Entrepreneur Live Video
  • How the Social Media Marketing World conference appeals to various
  • audience levels

Quotes From this Episode:
“Both Think Media and Video Influencers does phenomenal work. I mean, their content is insanely good. And it’s some of my favorite content on the Internet.” - Todd Bergin
“I think LinkedIn’s in it for the long haul. I think their algorithms are very friendly.” - Todd Bergin
“And I’ve just ignored it because I feel like LinkedIn feels very corporate, very office environment, and I hate that but I’m gonna ignore it no longer. I’m diving in.” - Todd Bergin
“To me, the biggest value of the shows any more is in the hallway. It’s who I can meet, and who I can network with, and spend some time with.” - Todd Bergin
“Instagram changed me because I felt like this is a great way to communicate with the masses very very easily.” - Todd Bergin
“When you get up into the higher-priced mixers you can do more things.” - Todd Bergin
“Any training that I have, I did it myself.” - Todd Bergin
“One of the important things when you’re doing Instagram stories is to get whatever you’re posting uploaded very very quickly.” - Todd Bergin
“Any content you’re doing, if you’re not doing it enough, then its not gonna matter.” - Todd Bergin
“Bite-size content is what people like.” - Todd Bergin

Resources:

Todd Bergin
Twitter: @ToddBergin
Facebook: @todddotlive
Facebook: @todddotlivepage
LinkedIn: @todddotlive
Instagram: @todd.live
Websites: todd.live

Book: Facebook All-in-One For Dummies

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 020: Build Trust And Credibility While Livestreaming

Ep 020: Build Trust And Credibility While Livestreaming

by | The Digital Slice

Ep 020: Build Trust And Credibility While Livestreaming

by Brad Friedman

Build Trust And Credibility While Livestreaming

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

People do business with people whether it is in a B2B or B2C environment. As humans, we like to deal with people whom we like, trust, and find credible.

As a business owner, this is the perspective you must keep in mind when implementing a digital marketing strategy. And, there is a powerful tool you can use to help build your credibility and have an audience put their trust in you.

Livestreaming gives every business an opportunity to present themselves live in front of an audience and allow prospects, customers and brand advocates some human connection and interaction. Discover how you can use livestreaming to build trust and credibility in this episode.

Ross Brand is the complete package. He is a livestreaming host and coach, live video creator, speaker and podcaster. He is the Founder of Livestream Universe which helps businesses to leverage livestreaming to build their personal brand and tribe.

Ross also has a professional HR background and has been a guest lecturer at New York University on topics such as “Leveraging Social Media to Optimize HR Outcomes” and “Building Your Professional Brand on Social Media for HR Pros”.

In this Episode:

  • The many ways to use livestreaming to establish your credibility and build trust
  • How keeping promises and offering only what you can actually deliver helps establish your credibility
  • How consistency is important in doing livestreams that are regularly scheduled especially when you’re just starting
  • How to get started with your first livestream and how to deal with content with the right intro/outro and some scripting
  • How talking about your passion or something you care about is a good topic of choice
  • How doing interview livestreams with guests is a good training ground to build confidence
  • Different interviews you can do for your livestream
  • How to repurpose and distribute livestream content
  • The importance of having a Facebook business page for livestreaming and other purposes
  • How to prepare for a livestream but still be flexible during the livestream itself
  • How to deal with technical issues and other challenges during a livestream
  • How to select the best interviewees for your type of audience
  • How expensive equipment is not the end all for a great livestream
  • How to choose the right equipment such as microphones
  • How to set up your background
  • How audio is the most important aspect of your livestream

Quotes From this Episode:
“The place where people go wrong with it is when people are marketing and they make promises they can’t keep.” - Ross Brand
“Offer what you can deliver on.” - Ross Brand
“When you’re starting out, consistency is really important because how else do people find you and how else do they learn about you and how else do they know that you’re serious and you’re gonna keep doing this?” - Ross Brand
“The place to do your first few livestreams are on your personal profile.” - Ross Brand
“Not everybody is suitable for every medium but there’s no reason why most people can’t do a capable job at livestreaming.” - Ross Brand
“Use that time when nobody shows up to practice.” - Ross Brand
“Interviews are a great way to do livestreams in general.” - Ross Brand
“Often, the best questions come from listening to your guest and then amplifying and asking questions based on what they said.” - Ross Brand
“Doing it with second-rate technology is better than not doing it all.” - Ross Brand
“The show really ends without audio.” - Ross Brand

Resources:

Ross Brand
Twitter: @iRossBrand
Facebook: @Livestreamuniverse
LinkedIn: @RossBrand
Websites: livestreamuniverse.com

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Getting On The Live Video Bandwagon [Podcast]

Getting On The Live Video Bandwagon [Podcast]

by | Digital Marketing, Live Video

Like the rest of the world, should you be jumping on the live video bandwagon? You must have seen other brands, business owners, and entrepreneurs wing it with their live video streams and wonder if you should get into it yourself. It’s not a joke showing your face live on video for the rest of the world to see especially when you also have to muster the guts to say what you want to share. In the name of business innovation and advancement though, this could be the perfect time for you to take the task seriously. (more…)

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