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Ep 004: Live Video Is A Must To Grow Your Business

Ep 004: Live Video Is A Must To Grow Your Business

by | The Digital Slice

Ep 004: Live Video Is A Must To Grow Your Business

by Brad Friedman

Live Video Is A Must To Grow Your Business

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

The popular idiomatic expression, “Strike while the iron is hot” perfectly describes the opportunity live video offers the business world. Live video is a highly-effective strategy to get your business out there and is largely recognized but still relatively unexplored because not everybody can seem to just dive into it with confidence. Fortunately, with the right set of skills, some tools, and the courage to finally do it, you can create your own live videos and build a budding community around your business.

Todd Bergin is well-recognized as a live video guru. His entrepreneurial inklings started when he was only 13. Later, he found himself in the real estate business for 3 years. For about 6 years, he also practiced law and while he was at it, he got interested in guns until he had some parts manufactured, made a business out of it, did Internet e-commerce, and put up his own website. Eventually, he found his real passion was in helping other people grow their business successfully. He quit the practice of law for good and from there, became the go-to expert for everything live video.

In this Episode:

  • How Todd found his real calling as a business person inspired by the Rich Dad, Poor Dad influence
  • How to acquire the “creating-your-own-business” mindset instead of the traditional “study-to-become-an-employee” mindset
  • How live video should be explored with its huge business potential
  • How to take advantage of the open communication and engagement live videos bring to your business
  • How to use video to get your message across, engage, and convert customers
  • How to use Facebook, YouTube, Periscope, Instagram, Wirecast, and Switchboard to reach different kinds of audiences
  • Startup equipment and software for live video including audio for different types of business needs
  • How to deal with things that could go wrong while doing a live video
  • The short-term and long-term benefits of live video
  • What to do after broadcasting your live video

Quotes From this Episode:
“I’m passionate about creating your own course, doing something outside the box.” - Todd Bergin
“You can create this value that you can set out upon the world to the people that find you and find ways to monetize it and help people out in the meantime.” - Todd Bergin
“Using live video today is where it’s at and a lot of people aren’t participating yet. But that tide is coming.” - Todd Bergin
“Video changed everything when YouTube came around in 2006.” - Todd Bergin
“We all learn from somebody else.” - Todd Bergin
“Audio is key. You can have a black screen and if you have excellent audio people are going to go ahead and listen.” - Todd Bergin
“The live shows allow people to see you in an unpolished condition and get to know you as an individual outside of your business or your business goals and that’s a good thing.” - Todd Bergin
“I think the content is much more powerful than a newspaper ad or a radio ad.” - Todd Bergin

Resources:

Todd Bergin
Twitter: @ToddBergin
Facebook: Todd.LIVE
Website: https://www.todd.live/

Cliff Ravenscraft: http://podcastanswerman.com/

Wirecast: https://www.telestream.net/wirecast/overview.htm

OBS: https://obsproject.com/

Switchboard Live: https://switchboard.live/

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

Ep 003: Live Video: The Fear And Gear

Ep 003: Live Video: The Fear And Gear

by | The Digital Slice

Ep 003: Live Video: The Fear And Gear

by Brad Friedman

Live Video Fear And Gear with Ian Anderson Gray

The Digital Slice Podcast is brought to you by The Friedman Group, LLC

The need for live video is both undeniable and inevitable and every business owner recognizes it. However, going out there and doing it yourself for your business is also a daunting task. When you are not used to the spotlight, doing live video can be frightening. Part of the reason why it can cause fear for the newbie is the lack of knowledge as to what kind of content to feature, what equipment to use, and how to go about the process competently. Consequently, arming yourself with the right knowledge, skills, and gear can make you more confident doing live video.

Ian Anderson Gray is a multi-talented individual who is an expert in anything and everything live video. He founded Seriously Social, a social media-focused business that focuses on live video and productivity tools for businesses of all sizes.

Ian works with clients worldwide as a consultant. He is an in-demand international speaker at conferences in the US, UK, Czech Republic, Ireland, Poland, and more. At Select Performers, he is also partner and co-founder, utilizing his 10 years of experience to help people, organizations, and charities achieve online visibility and impact.

In this Episode:

  • How Ian started and trained as a professional singer and went into the web development business with his father in the UK
  • How the blog he created turned the tables around and launched his social media business
  • How creating content that’s empathetic and easy to understand for your audience results in greater impact
  • Different kinds of fear in relation to live video and how to overcome them
  • How to generate content for blogs and live videos
  • The essentials to prepare for live broadcasting
  • How different types of businesses can take advantage of live video
  • The impostor syndrome, how to overcome it, and still go live
  • How to overcome your fear using a test run on Facebook, posing a challenge, or joining a group
  • Some of the differences between OBS studio and Wirecast

Quotes From this Episode

“Whenever I talk to people about content marketing, I can really speak of the power of it because it really changed my life.” - Ian Anderson Gray
“The glitches are always going to happen.” - Ian Anderson Gray
“Fear is a good thing as long as you learn how to channel that into energy in front of the camera.” - Ian Anderson Gray
“We’ve all got content to talk about” - Ian Anderson Gray
“If you think that you don’t have anything to share, you actually do. You just need to think about it.” - Ian Anderson Gray
“There might be people who know more than you but there is no one like you, and some people need to hear that message from somebody like you.” - Ian Anderson Gray
“Try and learn from what you’re doing and then repeat that.” - Ian Anderson Gray
“Live video is just another form of content.” - Ian Anderson Gray

Resources:

Ian Anderson Gray
Twitter: https://twitter.com/iagdotme/
LinkedIn: https://www.linkedin.com/in/ianandersongray/
Facebook: https://www.facebook.com/iagdotme/
Website: https://iag.me/

For testing Internet upload speed: http://www.speedtest.net/

BeLive: https://belive.tv/

Wirecast: https://www.telestream.net/wirecast/overview.htm

OBS Studio: https://obsproject.com/

Joi Caster: https://www.joicaster.co/

UPDATE:
Joi Caster is now Switchboard https://switchboard.live/

Brad Friedman

Twitter:

@BradFriedman

@FriedmanGrp

Facebook: https://www.facebook.com/thefriedmangroup

LinkedIn:

https://www.linkedin.com/in/bfriedman/

https://www.linkedin.com/company/the-friedman-group-llc

Youtube: https://www.youtube.com/friedmansocialmedia

Website: https://friedmansocialmedia.com

Books
“Brad Friedman on Digital Marketing,” by Brad Friedman
“The Small Business Owner's Guide To Inbound Marketing,” by Brad Friedman

Be sure to sign up for the Brad Bot at TheBradBot.com To get reminders when I go live on Facebook and to receive freebies and other content from The Friedman Group, LLC.

5 Valentine’s Day Marketing Tips

5 Valentine’s Day Marketing Tips

by | Digital Marketing

Valentine's Day has become a major holiday for businesses, with people spending millions of dollars on their significant others. Recent statistics indicate consumers spend an average of almost $140 for Valentine's Day. The scope of this holiday goes far beyond the familiar items such as jewelry, romantic dinners, flowers, and chocolates. The fact is, every business can find a way to profit from Valentine's Day. Here are 5 tips to help you accomplish this. (more…)

5 Valuable Types Of Online Videos To Add To Your Digital Marketing Strategy

5 Valuable Types Of Online Videos To Add To Your Digital Marketing Strategy

by | Social Media

Video is unquestionably an important ingredient to your digital marketing strategy.  In fact, 2016 was declared “The Year of Video Marketing” as businesses and marketers sought to use creative ways to leverage videos to reach target audiences…especially in their social media marketing. 2017 is guaranteed to take this trend another notch higher on the scale of important digital marketing tactics. With social videos generating a whopping 1200% more shares than text and images combined, having a working video strategy is imperative to the overall growth and visibility of your brand.  (more…)

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