Implement an Effective Inbound Marketing Strategy To Survive
If you want to do business online, it is essential to have an effective inbound marketing strategy. Inbound marketing utilizes new forms of marketing such as blogs, social media, and pay-per-click advertising to directly appeal to your target audience. In contrast, outbound marketing is where marketers try to find customers through cold-calling, radio, sales flyers and TV advertisements; this type of marketing appeals to a much larger audience and is typically more costly. (more…)