The marketing world has changed drastically. Television, radio and newspaper ads used to be all the marketing insurance brokers needed. Now, since the invention of LinkedIn, Facebook and Twitter et. al., the marketing game has changed. These social media sites have forced insurance brokers to employ a different online marketing mindset. (more…)
Father's Day is almost here again, and you're probably searching for new creative marketing ideas for your business to attract your demographic. If you stuck with mostly standard marketing concepts last year, you're likely wanting to do something more personal and targeted this time around. (more…)
In the future, you will have personal relationships with the brands that surround you. What does that mean exactly? It means the massive shift from outbound marketing to highly personalized inbound marketing will reach its logical conclusion: brands will become personalities (think of the endearing droids in Star Wars), who can consolidate all of the objectives of content marketing into a simple 1:1 interaction between the customer and the brand. (more…)
Memorial Day is May 30th and is part of Military Appreciation Month. Many also celebrate Memorial Day as the introduction to Summer. The nation honors the service of those who sacrificed their lives serving in The United States military. It also celebrates the coming of Summer. What is the coincidence of these two apparently opposite sentiments? The coincidence may be related to flowers. The holiday originated after the American Civil War as Decoration Day, a day when the nation decorated the graves of veterans with flowers, the flowers of May. You know, “April showers bring May flowers.” The holiday became Memorial Day with the merger of the Union and Confederate Decoration Day holidays merged after the turn of the century. (more…)
This article was written by Christopher Riegger, an expert on list building and growth for small businesses. Check out his writing at Growth Fruit. Originally published on AdWeek
I did a search recently to find some good information about running a social contest. The latest post I found through Google search was an article from July 2014, and most of the articles I found were from 2011 or 2012. That's about 30 years ago in internet years. Digital marketing has evolved a great deal in the last five years, with social media changing at an especially rapid pace. (more…)
