If you are trying to carve out competitive space as a professional services provider, you know: marketing your services online is not quite like any other type of online marketing. Whether you offer accounting, legal, brokerage, or other professional services, you face unique challenges in the digital environment that you need to overcome in order to be successful. (more…)
This year is quickly flying by and we will soon be up to our elbows in Christmas Trees and wrapping paper. But, before we quite get to that point, it is important to implement a few marketing strategies for your business. (more…)
Digital marketing and banking sometimes don't correlate when a bank is looking for a personal connection the customer. That's happened only because more businesslike institutions like banks have a long history of being more formal with customers in their marketing. They don't always take the time to act like they're a good friend or a member of the customer's family. (more…)
Case studies are a tremendous resource for helping you develop business. Even the most risk averse entrepreneur likes to see someone else having success with a product or service before buying it. It’s just human nature. The main challenge to writing a great case study is making sure it emphasizes the job was all about the client. Sure, the purpose is to highlight your achievements, but you want a prospective client to picture the benefits your featured client enjoys. (more…)
Many CPAs advertise using traditional methods such as community newsletters and perhaps a coupon mailer. Local radio shows are good venues; particularly drive-time shows that can boast loyal listeners but can also get quite expensive. Networking is another method. There are local and state business events where CPAs are a natural draw. Other opportunities are participating and joining on as a sponsor for charity sponsorships and supporting local sports teams. I’m going to throw another one at you that I bet you haven’t considered: mobile ads. (more…)
