Constant Contact is known for its email marketing tools, but it recently rolled out an entire toolkit including social media marketing, event planning, surveys and local deals to make its package a truly one-stop service for multiple outbound communications and campaigns. (more…)
You’ve probably noticed how it always seems that the marketing budget/staff is one of the first things to get cut during that annual reorganization time of the year or when the corner office says it’s time to tighten up on spending. You may have heard of that crazy world some marketers spend their professional careers, living and dying each day through the victory of surpassing goals or the failure of obtaining the unattainable marketing metrics. Maybe you happen to know one of these marketers. Or perhaps you are one of them. Either way, it should come as no surprise that making drastic cuts in marketing is very shortsighted, and I don’t say this just because it happens to be my profession. (more…)
Social media is a great tool for businesses that are looking for new ways to interact with their target market. If your business would like to use social media for marketing purposes, then a social media marketing strategy is essential. The following elements should be incorporated in your marketing strategy to ensure success. (more…)
